Social Proofing Your PT Website: Let Your Clients Do The Hard Sell

  What does it mean to be Social Proof? By getting your website social proofed, your testimonials and reviews can do the hard sell by appealing to one of our greatest human traits: trust.  Social proof isn’t quite what you think. It’s not proof that you are social. You don’t need to find evidence of…

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SEO Benefits: How Often Should You Post A Blog? 

How often should you be posting a blog to gain the advantages of SEO? Time to answer that question. But, first, let’s take a pop at bloggers and Lewis Hamilton… Blogging. Ah, blogging – the pastime of the self-indulgent millennial and the egotistical baby boomer. Suppose you look up the definition of blogging through the…

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What is Google MUM?

Google is now your mother. Eh? What? Well, that’s what their new algorithm would leave you thinking. It’s time to get your head around Google MUM. But first, a little bit of history and why Google MUM is so important… Google itself is something that has been a household name for approaching a quarter of…

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What To Do When Someone Steals Your Content

Digital Copyright Laws are misunderstood or ignored by most internet users, but it’s well established that online theft is still theft. ‘Borrowing’ online content is illegal – fact. Here’s what you can do when someone steals your content.  The internet has laws. Who would have imagined that? The lawless digital world isn’t quite the rule-free…

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Are Spelling and Grammar Important for SEO?

Getting your words right is imperative for Search Engine Optimization – but how does Google or Bing (other search engines are available) rank spelling and grammar for SEO?  There’s a phrase out there that defines a particular sub-breed of human; those who take it upon themselves to correct grammatical errors in other people’s digital posts.…

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The Importance of Tracking Your Website Metrics

People are well versed in proclaiming website metrics to be scarily complex numbers destined to cause a headache. However, it’s really not that complicated, and tracking them is hugely important for your business. Here’s why. Tracking is for adventure groups or geeks. If it’s not the full-on Indiana Jones experience, or a venture into dense…

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Should I Stop Maintaining My Organic SEO?

The fact you are asking this question concerns us. Here’s how your online presence and R.O.I will suffer – perhaps even irreparably – should you decide to ditch Organic SEO (Search Engine Optimization). Engaging in the organic SEO landscape can feel overwhelming. Like opening that box of Christmas lights only to find an impossibly tangled…

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Can PR And SEO Combine For The Ultimate Online Marketing Strategy?

What on earth does PR have to do with SEO?  When staring down the contemporary barrel towards a 12-bore cartridge bearing two acronyms, trying to contemplate this question can feel challenging. PR and SEO. Digital marketing loves a good acronym, yet these two – when combined – make quite a tasty recipe for success. We…

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EXIF Data: You’re Being Tracked And Didn’t Even Know It

Ever heard of EXIF Data? Because EXIF Data has heard of you…  Laugh all you like, but ‘fear of food’ is an actual condition. Known as cibophobia, vast numbers of cases stem from anxiety around food tampering. Nightmarish scenarios such as the 1982 Chicago Tylenol Murders stoke the boilers of dread. The panic of 1978…

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The Limitations of DIY Website Builders

It’s tempting to opt for a basic package with the likes of Wix or Weebly, or other DIY website builders. But those initial outlays may end up costing you far more in the long run. Here’s why. As of May 2021, Wix hosts a (rather incredible) 160 million websites. Those 160 million people can’t be…

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