The Connection Between Stress And Website Management
The stresses of website management can be enough to overwhelm even the most experienced of industry professionals. Don’t panic if website management is causing you sleepless nights – you’re not alone. And we can help. Looking to run a successful modern-day business? Unless you are marketing to the hardcore Amish, you need to employ successful…
Blogging: An Office Murder Story
Case #47 – Murder In Conference Room B Another case of workplace tension gone on far too long. “They should leave the blogging to someone who wants to do it. ” Date: 22nd of May Time: 13:52 Location: Who cares? Cause Of Death: Blog writing gone wrong Stomach: Rumbling *4 suspects. 1 victim. No chance…
What Exactly Is Search Engine Optimization (SEO)?
What is SEO? For those who haven’t yet taken the plunge into algorithm territory, SEO stands for Search Engine Optimization. It’s a critical tool for any digital marketing campaign and surviving the modern world. Let’s dig deeper for a full understanding. You might ask yourself ‘Who is SEO?’ or ‘Where is SEO?’, but you’ve got…
Black Hat SEO Techniques: How to Avoid Cowboy Practices
Planning on using black hat SEO techniques? They seem like a shortcut, but you are in dangerous quicksand territory… Well, howdy there! The internet sure can feel like the frontier from them there olden times. Can’t it? *slaps knee and shoots a pesky Coyote* Like the wild west, the internet often seems like a vast…
The Dangers Of Fake Google Reviews For Your Business
It’s tempting to create a fake review. After all, fake reviews seem like a great way to control your local reputation and improve your online presence. However, the consequences are serious. Not only are you breaching Google’s guidelines, but you are also breaking the law. Google reviews are essential for modern business. There is no…
How Often Should I Post To Social Media?
It’s a question for the ages. ‘How Often Should I Post To Social Media?’ Have you lost sleep wondering about the frequency of your social media and blog posting? That sentiment may sound silly – I mean, who loses sleep over digital matters? – but for business owners and marketing professionals, this is a genuine worry. Not…
Social Proofing Your PT Website: Let Your Clients Do The Hard Sell
What does it mean to be Social Proof? By getting your website social proofed, your testimonials and reviews can do the hard sell by appealing to one of our greatest human traits: trust. Social proof isn’t quite what you think. It’s not proof that you are social. You don’t need to find evidence of…
SEO Benefits: How Often Should You Post A Blog?
How often should you be posting a blog to gain the advantages of SEO? Time to answer that question. But, first, let’s take a pop at bloggers and Lewis Hamilton… Blogging. Ah, blogging – the pastime of the self-indulgent millennial and the egotistical baby boomer. Suppose you look up the definition of blogging through the…
What is Google MUM?
Google is now your mother. Eh? What? Well, that’s what their new algorithm would leave you thinking. It’s time to get your head around Google MUM. But first, a little bit of history and why Google MUM is so important… Google itself is something that has been a household name for approaching a quarter of…
What To Do When Someone Steals Your Content
Digital Copyright Laws are misunderstood or ignored by most internet users, but it’s well established that online theft is still theft. ‘Borrowing’ online content is illegal – fact. Here’s what you can do when someone steals your content. The internet has laws. Who would have imagined that? The lawless digital world isn’t quite the rule-free…
