Blogging Tips for Physical Therapists
Question from a physical therapist: We wanted to make an effort to start blogging more with the intent of increasing our Google profile. I was wondering if this is the right focus/strategy and if so, do you have any resources or advice on how to do this and optimize it? Yes, make the effort!!! Without…
Google Analytics: My Bounce Rate Seems High, What Can I Do to Reduce It?
I spend a LOT of time studying Google Analytics and overall bounce rate isn’t a particularly helpful metric because it takes into account ALL the pages of your website, including any hidden pages and landing pages (basically any page that has the Google Analytics tracking code on it will be included in the overall bounce…
Should I Switch My Physical Therapy Website from Squarespace to WordPress?
This is a question I get asked quite often because Squarespace is often the platform that people choose when they decide to build their own website. It has its pros and cons like any platform and performance can unfortunately be one of its cons. It’s important to understand that at least 60% of your visitors…
How to Promote Telehealth on Your Website
Telehealth, Virtual PT, Telerehab, Digital PT, Remote PT… whatever you want to call it, it’s the service that most physical therapists never wanted to offer until March of this year when suddenly everything changed and everyone was scrambling to figure out what to do in order to keep revenue coming into their businesses. Businesses that…
How to Add Subtitles or Captions to Videos
Before I explain HOW you can add subtitles or captions to your videos, let’s first look at WHY you should… There are several very good reasons to add subtitles or captions to the videos on your PT website: 1. Accessibility: Not Everyone Can Hear Your Audio Over 28 million american adults are deaf or hard…
How to Stop Your Website Visitors Getting Scared Away By the ‘Not Secure’ Warning
You might have heard of SSL but weren’t sure whether you needed it on your PT website. If you’re not taking payments online, why would you need it, right? Well, that used to be the case but not any more. For a long time now, Google have been pushing for a ‘secure web’. This means that…
Blogging: If You’re NOT Doing This, You SHOULD Be!
Are you charging as much as you would like to? Are you making the kind of profits you feel you deserve? If you are, you can stop reading right now, this will be of zero interest to you!!! If you’re still reading then let me remind you of something… I’m a Direct Response PT Website…
Save Time (and Money) on Stock Images For Your Blogs and Ads
Where’s the first place you look when you need a stock image? PLEASE tell me it’s not Google!!!! (Google is OK for finding images IF you know what you’re doing – more on that later.) When you need an image for a blog post or a report cover or a Facebook or Google ad, where…
Live Chat Greetings and Triggers – What Are They and Why You Absolutely NEED to Use Them!
Whenever I talk to PTs about adding live chat to their websites I always recommend that they set up at least one greeting. Before I explain more, let me just say that if you’re NOT using live chat on your website then you really should be! I do appreciate that for some – particularly solo…
If You Are NOT Using This On Your Website You Could Be Losing $$$ Every Month!
Offering your website visitors multiple ways to engage with you is essential, otherwise you are most likely missing opportunities to help people (and to acquire new patients). Perhaps your website is loaded with calls-to-action and easy-to-fill-out forms? Maybe it’s simple for people to call you with a single click? Great! But guess what? Some people…
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