Google Ads Campaigns That Drive Results
At Direct Response PT Digital, we specialize in more than just managing your Google Ads; we unlock the full potential of your digital advertising efforts. Unlike the typical 'set and forget' approach, our method is dynamic, rigorous, and tailored specifically to meet the unique needs of physical therapy practices.
Why Choose Us?
Our approach is bespoke, crafted from years of experience. We use a blend of advanced tracking techniques, innovative ad copy creation, and strategic bidding to ensure your campaigns not only reach but resonate with your target audience.
Accountability is essential. You don't want to be wondering whether anyone is actually doing anything to manage and optimize your Google Ads. You don't want to hear any lame excuses if your results are not as good as you had expected and you certainly don't want to be told that your ads are working when they're clearly not!
Month-by-Month Strategic Plan:
- Month 1 – Data Gathering: Set up accurate tracking to filter out false conversions, clean up or create new campaigns, and develop compelling ad copy and extensions.
- Month 2 – Learning: Refine keywords, audiences, and targeting strategies. Test ad copy and landing pages, and review the quality of conversions to ensure they align with your business goals.
- Month 3 – Growth: Expand your campaigns and explore new keywords. Continue refining your ads and landing pages to maximize engagement and conversions.
- Month 4+ – Optimization: Focus intensively on boosting conversions and enhancing their quality, aiming for a continuous decrease in cost per conversion while maximizing ROI.
Ongoing Management and Strategic Work
- Account Monitoring: We conduct frequent checks, especially in the early stages, adjusting the frequency as your strategy evolves to ensure optimal performance.
- External Strategy Work: From ad copywriting to keyword and competitor research, we employ tools like Google Sheets and Ahrefs to keep your campaigns ahead of the curve.
- Transparent Reporting: Utilizing Google Sheets and Looker Studio, we offer clear, insightful reporting that keeps you informed and engaged with your account's performance.
- Efficient Editing: With Google Ads Editor, we make bulk changes swiftly, ensuring your campaigns are always optimized for the best results.
In Summary
Our approach at Direct Response PT Digital is designed to provide transparency, thorough account monitoring, and strategic external work that goes beyond standard Google Ads management.
We're not just managing your account; we're committed to enhancing its performance, guiding you through every step of the journey towards achieving efficient and effective online advertising.
Addressing Your Concerns:
We know entering a Google Ads management partnership can be a big step.
That’s why we’re here to answer all your questions - from costs and contracts to expected results.
Our goal is to make this process as transparent and beneficial for you as possible.
Let’s Grow Together
Choose Direct Response PT Digital for a partnership that extends beyond mere management.
We're your ally in the quest for digital growth, offering a hands-on, results-oriented approach that's tailored to the unique needs of physical therapy practices.
Let us help you navigate the complexities of online advertising and steer your practice towards unparalleled success.
Frequently Asked Questions...
Will Google Ads improve my organic ranking?
Nope! But we might make some suggestions for changes to your website that will have a knock-on effect on your organic rankings 🙂
How soon will I see some results?
No promises here but depending on whether you’re new to Google Ads of you have some existing campaigns, you might see results within the first few days! It takes time to craft optimized campaigns and we’ll set realistic expectations for you.
What if you're already working with one of my competitors?
Absolutely no chance we would work with you! That would be completely unprofessional and a serious conflict of interests. How could we possibly do a great job for you and also for your competitor? We’d be pitting you against each other and the only possible winner would be us!
Will I need to do anything?
Probably not. But it’d be great if you’d take an interest in the reports we will send you and the review meetings we’ll provide! Our Google Ads team thrives on data-driven decisions. They love Google Analytics and will enjoy combing through your data with you.
Might I need a new website?
Yes that is a real possibility and we’ll certainly tell you if we think that your current website will hold you back in terms of lead generation. And of course we can help you if you need a new website or need some changes to your current site.
Isn’t Google Ads just a way to waste money?
Unfortunately many physical therapists have this opinion about Google ads and that’s likely because they’ve been trusting the wrong “experts” to manage their campaigns. We don’t over-promise and under-deliver. Our ads team will be straight with you about they kind of results you can expect and will ensure that your ads budget is spent wisely to achieve the maximum ROI.
I already tried Google Ads and it didnt' work
see above 😜
What is the price?
$995 / month plus $995 one-time setup fee.
And, you should budget $800 a month for your ad spend with Google.
What kind of Google Ads services do you offer?
We specialize in creating data-driven, targeted ad campaigns on Google specifically designed for physical therapy practices to increase visibility and attract more patients. If you don’t need more patients, maybe you need more ‘perfect’ patients – we can help with that of course.
How do I know if Google Ads are right for my PT business?
Google Ads are ideal for PT businesses looking to reach a wider audience quickly. We can assess your specific needs to determine if this approach fits your marketing strategy.
Can I target specific types of patients with these ads?
Yes, our Google Ads campaigns can be tailored to target specific demographics, locations, and patient needs relevant to your PT practice.
How are ad budgets determined?
We work with you to set a budget that aligns with your marketing goals and financial capabilities, ensuring cost-effective and efficient ad spending.
Will I receive reports on the performance of my ads?
Absolutely! We provide regular, detailed reports on ad performance, including metrics like click-through rates, conversion rates, and overall ROI.
Can Google Ads integrate with my existing marketing efforts?
Yes, our Google Ads campaigns are designed to seamlessly integrate with your existing marketing strategies, enhancing your overall online presence.
How long does it take to see results from Google Ads?
The timeframe for seeing results can vary, but many businesses observe increased website traffic and patient inquiries shortly after the launch of their campaigns.
What do you mean by "data-driven"?
We mean the practice of using specific, measurable data to guide decisions and strategies for managing advertising campaigns. This approach involves analyzing various metrics such as click-through rates, conversion rates, and return on investment (ROI) to understand how ads are performing. By evaluating this data, adjustments can be made to optimize the ads for better performance.
This can include changing the ad copy, targeting options, bid strategies, and more. The goal is to make informed decisions based on concrete data rather than assumptions or guesses, ensuring that the advertising efforts are as effective and efficient as possible.
What is the price of the management service?
$995 / month plus $995 one-time setup fee.
And, you should budget $800 a month for your ad spend with Google.
Is it really worth paying you to manage my ads?
Absolutely! Our Google Ads team have a wealth of specialized knowledge and experience, to ensure your budget is used most effectively. This means more targeted ads, better reach, and ultimately, more leads for your clinic.
You’ll have peace of mind knowing your advertising is in the hands of experts who are constantly adapting to the latest trends and analytics in order to maximize your ROI.
This allows you to concentrate fully on providing top-notch customer service, while we take care of positioning your services in front of the right audience. It’s a win-win: your business grows, and your patients receive the care they need (and the kind of experience they’re happy to pay top prices for)
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