Google Ads Campaigns That Drive Results

If people don't know you exist they can't reach out to you for help. If your website isn't ranking highly on page one of search engine results for terms that your prospective patients are commonly searching for, you won't get many people visiting your website.

If not many people visit your website, how are you going to fill your schedule so that you can cover your overheads and pay yourself the salary that you deserve as a physical therapy business owner?

The answer is Google Ads. It's your shortcut to the top of the search results. And it is extremely effective when it's executed properly, otherwise it's a big waste of money and that is why it's essential that you choose very carefully the "experts" you will trust to manage your Google Ads campaigns.

It's Not a "Set and Forget" Thing

As with any aspect of your marketing, Google Ads campaigns take thought, planning and skillful execution. What works for one business may not work at all for another. A "cookie cutter" approach is certainly not recommended for anyone who wants to smash it with Google Ads! 😜

Accountability is essential. You don't want to be wondering whether anyone is actually doing anything to manage and optimize your Google Ads. You don't want to hear any lame excuses if your results are not as good as you had expected and you certainly don't want to be told that your ads are working when they're clearly not!

Honesty + Transparency

Honesty and transparently as well as integrity. These are what you should expect and receive from whomever you trust to manage your Google Ads campaigns. Clear communication with no lame excuses. Wouldn't that be refreshing? And how about some data-driven decisions rather than strategy changes made seemingly on a whim?

Ready for a Fresh Approach That Will Really Deliver?

We create a unique development plan for each physical therapy client. This plan includes a blend of creative hours for strategy, analysis and testing to help grow the account, as well as task hours to ensure essential ongoing maintenance tasks are completed. Our Google Ads team has years of experience and they know what they are doing! I promise you that. 😎

Some Important Questions Answered For You...


Will Google Ads improve my organic ranking?

Nope! But we might make some suggestions for changes to your website that will have a knock-on effect on your organic rankings πŸ™‚

How soon will I see some results?

No promises here but depending on whether you’re new to Google Ads of you have some existing campaigns, you might see results within the first few days! It takes time to craft optimized campaigns and we’ll set realistic expectations for you.

What if you're already working with one of my competitors?

Absolutely no chance we would work with you! That would be completely unprofessional and a serious conflict of interests. How could we possibly do a great job for you and also for your competitor? We’d be pitting you against each other and the only possible winner would be us!

Will I need to do anything?

Probably not. But it’d be great if you’d take an interest in the reports we will send you and the review meetings we’ll provide! Our Google Ads team thrives on data-driven decisions. They love Google Analytics and will enjoy combing through your data with you.

Might I need a new website?

Yes that is a real possibility and we’ll certainly tell you if we think that your current website will hold you back in terms of lead generation. And of course we can help you if you need a new website or need some changes to your current site.

Isn’t Google Ads just a way to waste money?

Unfortunately many physical therapists have this opinion about Google ads and that’s likely because they’ve been trusting the wrong “experts” to manage their campaigns. We don’t over-promise and under-deliver. Our ads team will be straight with you about they kind of results you can expect and will ensure that your ads budget is spent wisely to achieve the maximum ROI.

I already tried Google Ads and it didnt' work

see above 😜

What is the price?

$995 / month plus $995 one-time setup fee.

And, you should budget $800 a month for your ad spend with Google.

What kind of Google Ads services do you offer?

We specialize in creating data-driven, targeted ad campaigns on Google specifically designed for physical therapy practices to increase visibility and attract more patients. If you don’t need more patients, maybe you need more ‘perfect’ patients – we can help with that of course.Β 

How do I know if Google Ads are right for my PT business?

Google Ads are ideal for PT businesses looking to reach a wider audience quickly. We can assess your specific needs to determine if this approach fits your marketing strategy.

Can I target specific types of patients with these ads?

Yes, our Google Ads campaigns can be tailored to target specific demographics, locations, and patient needs relevant to your PT practice.

How are ad budgets determined?

We work with you to set a budget that aligns with your marketing goals and financial capabilities, ensuring cost-effective and efficient ad spending.

Will I receive reports on the performance of my ads?

Absolutely! We provide regular, detailed reports on ad performance, including metrics like click-through rates, conversion rates, and overall ROI.

Can Google Ads integrate with my existing marketing efforts?

Yes, our Google Ads campaigns are designed to seamlessly integrate with your existing marketing strategies, enhancing your overall online presence.

How long does it take to see results from Google Ads?

The timeframe for seeing results can vary, but many businesses observe increased website traffic and patient inquiries shortly after the launch of their campaigns.

What do you mean by "data-driven"?

We mean the practice of using specific, measurable data to guide decisions and strategies for managing advertising campaigns. This approach involves analyzing various metrics such as click-through rates, conversion rates, and return on investment (ROI) to understand how ads are performing. By evaluating this data, adjustments can be made to optimize the ads for better performance.

This can include changing the ad copy, targeting options, bid strategies, and more. The goal is to make informed decisions based on concrete data rather than assumptions or guesses, ensuring that the advertising efforts are as effective and efficient as possible.

What is the price of the management service?

$995 / month plus $995 one-time setup fee.

And, you should budget $800 a month for your ad spend with Google.

Is it really worth paying you to manage my ads?

Absolutely! Our Google Ads team have a wealth of specialized knowledge and experience, to ensure your budget is used most effectively. This means more targeted ads, better reach, and ultimately, more leads for your clinic.

You’ll have peace of mind knowing your advertising is in the hands of experts who are constantly adapting to the latest trends and analytics in order to maximize your ROI.

This allows you to concentrate fully on providing top-notch customer service, while we take care of positioning your services in front of the right audience. It’s a win-win: your business grows, and your patients receive the care they need (and the kind of experience they’re happy to pay top prices for)

Google Ads Management FAQs

For physical therapy business owners, reaching more patients and expanding your practice is a top priority. An effective way to achieve this is through Google Ads.

Our FAQs about the Google Ads Management at Direct Response PT are designed to provide clarity and insight into how these services can transform your practice. These questions and answers should help you understand the customization and effectiveness of our Google Ads strategies, tailored specifically for the unique needs of physical therapy businesses...


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