You’ve probably heard about the importance of fresh content. It’s a big deal!

There’s nothing more powerful for your SEO and online authority.

Whereas blogging used to revolve around celebrity hairstyles and idle gossip, the digital world has moved on and to keep up with contemporary trends, you need to have fresh, bespoke, and authoritative content.

If you don’t have unique content published on your website at least once per month, you run one big risk: Your business may appear dormant! And that’s not just to people landing on your website.

If the search engines scan your site and determine that you haven’t had any new content or updates for a certain amount of time, you’ll fall down the rankings. Your competitors will lap up your space and claim your leads.

Google places trust in businesses who take time to publish high-quality and engaging content. But what if you don’t have the time?

It’s not as easy as simply finding the time to write content, however. Writing for online consumption is far removed from traditional print media. To make your content worthwhile, you need to adhere to certain SEO rules, or else your work will most likely be ignored.

Google will only pay attention to businesses who follow the correct SEO structure, article length, and don’t inadvertently engage in black hat SEO methods. But what if this stuff gives you a headache and you don’t know what to do?

Pairing our SEO team with our very own in-house expert copywriter (who specializes in creating lead-generating healthcare content), we provide a “ghostwriting service” that delivers a solid return on investment.

Our copywriter will get to know you and your target audience, before drafting original content that exceeds 1500 words.

These words can either be for a topic of your choice, or we can engage our secret weapon:  we’ll dig into the trending search data and suggest titles that will capture traffic and gain leads from a qualified audience.

To ensure that the content (with your name on it as the author) gains maximum exposure, our SEO team works their magic to incorporate the correct keyword variants and volume. They also work to source the best imagery from our extensive library and install each image with EXIF/Metadata for the full package.

Everything is then laid out and presented to you for approval. Should there be anything that you are not 100% happy with, we’ll follow your instructions and edit accordingly. Although this is rarely necessary. We have this process down to a fine art, and clients rarely feel the need to change anything!

All of this will help to position you as THE go-to expert for your perfect patients and search engines. We don’t hijack your website and post any old garbage. We only provide the best of the best.

Here's the low-down of what's included:

Alongside your article, we will also provide an email “teaser”. This teaser is created for your broadcast email, and is supplied ready to be copied and pasted. Both the content and the subject line are provided - carefully crafted to encourage people to read the full article (by visiting your website).

Upon request, we can also provide an introduction for your article when you share it on social media.

By employing our Professional Content Creation service, not only is an increase in organic traffic to be expected, but increased trust with both search engine algorithms and potential clients will create stronger SEO and better rankings for your webpages. Your competitors won’t know what hit them!

Plus, getting in front of your existing contacts with new, informative content could also reactivate past patients and, most importantly, the content is yours! We won’t be adding our name as the author. It’s your name that’s going to be up there.

It could even be edited into a new book with YOU as the author! We can make you a star, darling!

Now that you know all of the benefits of having your articles professionally written, you could be forgiven for expecting the price tag to be enormous - after all, it's more than a day's work in total to produce each article.

So I'm sure you will be surprised to learn that the cost is just $350 per article.

If you'd like to discuss how our Professional Content Creation service can help grow your business, click the button below!

Talk to you soon I hope 🙂

P.S. We recommend 1 of these articles a month to boost your organic rankings, reactivate past patients, provide content for your social media and help position you as the go-to expert in your area.