Why You’d Benefit from a Subscription-Based Website

Opting for a subscription-based website can feel daunting. It goes against the sturdy grain of online comfort. However, you have nothing to fear. Here’s how, when used correctly, a subscription-based website can bring various benefits to your business.  When you set about actioning that notion to have a website bearing your business name, the rigid,…

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Think Twice Before Using an Image of Unknown Origin

Using an image of unknown origin may not flood the brain with ideas of plagiarism, law suits, or legal topics – such as the Fair Use Act. But it should. Lifting an image for your own use (also known as ‘stealing’) is a dangerous game to play. Here’s why.  USA Network’s Suits was pretty great,…

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New Content Service From DRPT’s Friendly A.I Bot

If Elon Musk has taught us anything, it’s that human beings are sooooooo 20th century. As a concept, flesh and bone seem out of fashion, whereas microchips remain the real deal. Time’s slow march of murderous T-800s appears to be upon us. Yay!  However, rather than washing us down with rapid machine-gun fire, AI Bots…

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Online Etiquette: Failure Is Not An Option

Venturing into the online world requires rules. Don’t search for cooking terms in Google (unless you fancy having a heart attack). Don’t engage with James Corden. And, most importantly, conduct yourself with online etiquette.  Tone, cadence, humour and brand image – these are the vital ingredients that create delicious, goulash-esque content for your ravenous audience. …

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Tread Carefully When Using Wikipedia For Digital Marketing

Trying to utilize Wikipedia as part of your SEO campaign can be risky. You must tread carefully and be 100% sure that your company is notable enough to warrant a Wiki page.  As an online resource, Wikipedia reigns with the sort of authority reserved for third-world dictators. And like any tinpot dictator, if you don’t…

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Why Core Values Are So Darn Important

Core Value is a term that you may recognize, but what does it actually mean? And how can installing core values make for healthier business?  Talking about ‘core values’ may feel like corporate lingo used to butter up your direct debit information, but it’s not actually as sinister as you may think. Core values remain…

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The Dangers of Stealing Content and Plagiarism 

Have you been ‘reusing’, ‘borrowing’, or blatantly stealing content written by others? You’ve been plagiarising. And you’re in trouble.  Plagiarism is an ugly and perverse action that displays a culprit’s true character – lazy, greedy, selfish, and unintelligent. By committing plagiarism, you successfully highlight a lack of professional care, attention, and common decency. It’s effectively…

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How Important Is Social Media For Your SEO?

Oh boy. It’s time to open Pandora’s Box. Opinions are divided on social media’s importance for your SEO campaign, but you can’t hide from the facts. And you shouldn’t focus on just one platform, either.  The SEO landscape regularly changes state. Every three months or so, Google holds the SEO world to ransom by implementing…

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The Extreme Benefits Of Using Live Chat On Your Website

Live Chat. Is it worth it? In one word: Yes! What was once a marketing gimmick now holds substantial value for Return on Investment through your website. Here’s the lowdown.  You’re interested in a service. You find a business that seems to match. You have questions. You need answers before spending money with the company.…

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Does A High PPC Bounce Rate Affect Organic SEO?

Is your Pay Per Click (PPC) bounce rate higher than Elon Musk (during a live interview)? Don’t panic. It’s not having a detrimental effect on your organic SEO. However, it will affect things in other ways.  You may have noticed various knuckle-dragging mouth breathers bemoaning lately about how the COVID-19 vaccine apparently turns you into…

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