Want More Revenue? How Better Copy Generates Better Business

It’s easy to forget that better copy generates more business. By focusing on user experience and making your website aesthetically pleasing, quality of content can often slip. Looking to gain more clients? Content is king! Here’s why…  No doubt you already know that a website is one of the best ways to generate leads. Yet,…

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Building Trust With Website Visitors to Increase Engagement

How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…

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Has COVID-19 Changed SEO For Physical Therapists?

SEO-COVID-19

The ongoing COVID-19 pandemic has driven a shift in consumer behaviour. There’s no doubt about it. Coronavirus has sponsored an exponential explosion in terms of internet usage. From streaming, electronic transfers, and virtual meetings, to online commerce, gaming, and app development, the pandemic has founded a tectonic quickening of dependence on digital platforms. However, we’d…

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Five Ways Your Physical Therapy Website is Losing Leads (and How to Fix Each One)

I’ve been carrying out free website audits for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m going to discuss the top 5…

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The Importance of Google Reviews for Your Physical Therapy Business

Google Reviews Feedback

  Google reviews. Merely reviews on Google, right?  Wrong.  What was once a beneficial exercise for smaller businesses now has far greater importance.  Reviews of your business remain hugely important for Google’s local SEO results. Not only do consistent, healthy testimonials bring credibility and trust, but Google considers the review process to be one of…

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12 Reasons Your Physical Therapy Business Needs SEO

SEO is vital for greater searchability and visibility, but it offers way more real value than that. Here are 12 reasons why your physical therapy business needs SEO! Many PT businesses know (or think they know) that they need SEO, and the benefits they will get from that SEO work being implemented on their behalf.…

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Blogging Tips for Physical Therapists

Question from a physical therapist: We wanted to make an effort to start blogging more with the intent of increasing our Google profile. I was wondering if this is the right focus/strategy and if so, do you have any resources or advice on how to do this and optimize it? Yes, make the effort!!! Without…

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Google Analytics: My Bounce Rate Seems High, What Can I Do to Reduce It?

I spend a LOT of time studying Google Analytics and overall bounce rate isn’t a particularly helpful metric because it takes into account ALL the pages of your website, including any hidden pages and landing pages (basically any page that has the Google Analytics tracking code on it will be included in the overall bounce…

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Should I Switch My Physical Therapy Website from Squarespace to WordPress?

This is a question I get asked quite often because Squarespace is often the platform that people choose when they decide to build their own website. It has its pros and cons like any platform and performance can unfortunately be one of its cons. It’s important to understand that at least 60% of your visitors…

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How to Promote Telehealth on Your Website

Telehealth, Virtual PT, Telerehab, Digital PT, Remote PT… whatever you want to call it, it’s the service that most physical therapists never wanted to offer until March of this year when suddenly everything changed and everyone was scrambling to figure out what to do in order to keep revenue coming into their businesses. Businesses that…

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