How to Stop Your Website Visitors Getting Scared Away By the ‘Not Secure’ Warning

You might have heard of SSL but weren’t sure whether you needed it on your PT website. If you’re not taking payments online, why would you need it, right? Well, that used to be the case but not any more. For a long time now, Google have been pushing for a ‘secure web’. This means that…

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Save Time (and Money) on Stock Images For Your Blogs and Ads

Where’s the first place you look when you need a stock image? PLEASE tell me it’s not Google!!!! (Google is OK for finding images IF you know what you’re doing – more on that later.) When you need an image for a blog post or a report cover or a Facebook or Google ad, where…

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Live Chat Greetings and Triggers – What Are They and Why You Absolutely NEED to Use Them!

Whenever I talk to PTs about adding live chat to their websites I always recommend that they set up at least one greeting. Before I explain more, let me just say that if you’re NOT using live chat on your website then you really should be! I do appreciate that for some – particularly solo…

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If You Are NOT Using This On Your Website You Could Be Losing $$$ Every Month!

Offering your website visitors multiple ways to engage with you is essential, otherwise you are most likely missing opportunities to help people (and to acquire new patients). Perhaps your website is loaded with calls-to-action and easy-to-fill-out forms? Maybe it’s simple for people to call you with a single click? Great! But guess what? Some people…

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Facebook Retargeting + Direct Response Website = Results!

So you’re running an ad on Facebook offering a free report – you have a beautiful landing page set up using Leadpages and you’re checking daily to see how many views the page has had and how many opt-ins. And you’re disappointed (and frustrated) that people are clicking your ad, visiting your landing page but not…

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Video Tutorial: How To Add A Leadpages Leadbox To Your Website

Whether your website is built with WordPress, Wix, Weebly, Squarespace or is a custom HTML site, this tutorial will show you how to easily add a Leadbox…

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Get Marketing To The 30% (Not The 3%)

There are several companies that specialize in building websites for Physical Therapists – I’m sure you’re aware of them. You are quite possibly comparing their products when trying to decide who to trust to build your next website. Go ahead and compare, they all list tons of things that they include in their packages, they all seem…

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Which Version Of Leadpages Should You Buy?

This question is often asked in the PT Entrepreneur’s Forum: Should I sign up for the $25 or $49 a month Leadpages option? So here’s the definitive answer and an explanation of why… Answer: The $49 a month option It’s an easy one to answer so don’t waste time deliberating over it. But allow me…

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What To Do If You Already Have a PT Website That You’re Happy With

“I already have a website that I’m happy with but I want it to be more Direct Response“. This is a phrase I’ve heard quite often from members of Paul’s VIP Inner Cirlcle. And it comes as no surprise to me – most of you already have a website, unless you’re just starting out in your…

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