The Importance Of Backlinks

the Importance of Backlinks

Backlinks are essentially links from one website to another, they’re often found in blog posts, which often link material that connects in some shape or form to your own article. Almost like referencing in your essay, backlinks are great to support what you are talking about through stats, other people’s opinions etc.  You can link…

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Ghostwriting: The Spirit Of Writing Blogs

In The Spirit Of Ghostwriting Halloween might be over but we aren’t finished talking about ghosts just yet, more specifically – authors of the undead variety.  Have you ever wondered if there really is an easier way to keep up with optimising your web page on search engines?  We’ve got just the solution for you.…

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The Horrors Of SEO Mismanagement

So you want to hear a scary story for Ol’ Hallow’s Eve?  I’ve got a few tales that’ll give you the chills.  Just don’t blame me if you end up sleeping with the light switched on tonight.  Follow me into the SEO crypt.  I hope you’re not too afraid of the dark…    Delve into…

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The Connection Between Stress And Website Management

The Connection Between Stress And Website Management

The stresses of website management can be enough to overwhelm even the most experienced of industry professionals. Don’t panic if website management is causing you sleepless nights – you’re not alone. And we can help.  Looking to run a successful modern-day business? Unless you are marketing to the hardcore Amish, you need to employ successful…

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Blogging: An Office Murder Story

Case #47 – Murder In Conference Room B  Another case of workplace tension gone on far too long.  “They should leave the blogging to someone who wants to do it. ” Date: 22nd of May Time: 13:52  Location: Who cares?  Cause Of Death: Blog writing gone wrong Stomach: Rumbling *4 suspects. 1 victim. No chance…

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What Exactly Is Search Engine Optimization (SEO)?

What is SEO

What is SEO? For those who haven’t yet taken the plunge into algorithm territory, SEO stands for Search Engine Optimization. It’s a critical tool for any digital marketing campaign and surviving the modern world. Let’s dig deeper for a full understanding.  You might ask yourself ‘Who is SEO?’ or ‘Where is SEO?’, but you’ve got…

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Black Hat SEO Techniques: How to Avoid Cowboy Practices

Planning on using black hat SEO techniques? They seem like a shortcut, but you are in dangerous quicksand territory… Well, howdy there! The internet sure can feel like the frontier from them there olden times. Can’t it? *slaps knee and shoots a pesky Coyote* Like the wild west, the internet often seems like a vast…

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The Dangers Of Fake Google Reviews For Your Business 

It’s tempting to create a fake review. After all, fake reviews seem like a great way to control your local reputation and improve your online presence. However, the consequences are serious. Not only are you breaching Google’s guidelines, but you are also breaking the law.  Google reviews are essential for modern business. There is no…

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How Often Should I Post To Social Media?

It’s a question for the ages. ‘How Often Should I Post To Social Media?’ Have you lost sleep wondering about the frequency of your social media and blog posting?  That sentiment may sound silly – I mean, who loses sleep over digital matters? – but for business owners and marketing professionals, this is a genuine worry. Not…

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Social Proofing Your PT Website: Let Your Clients Do The Hard Sell

  What does it mean to be Social Proof? By getting your website social proofed, your testimonials and reviews can do the hard sell by appealing to one of our greatest human traits: trust.  Social proof isn’t quite what you think. It’s not proof that you are social. You don’t need to find evidence of…

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