Why Organic Leads Are the Key to Success for Physical Therapy Businesses

While there are numerous ways to generate leads, one of the most effective and sustainable methods is through organic growth. Organic leads—those that come from unpaid search results, social media interactions, and referrals—are often the best quality leads for a physical therapy business. Here’s why and how your practice can harness the power of organic…

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Content Strategy for SGE – Thriving in the Age of AI-Powered Search

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Developing a content strategy for SGE might seem like a daunting task. Especially when you consider how the landscape of SEO is constantly evolving, and with Google’s introduction of the Generative Pre-trained Transformer, it marks a significant shift in the way we access information on the web. The way we as humans experience search is…

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