Why You’d Benefit from a Subscription-Based Website

Opting for a subscription-based website can feel daunting. It goes against the sturdy grain of online comfort. However, you have nothing to fear. Here’s how, when used correctly, a subscription-based website can bring various benefits to your business.  When you set about actioning that notion to have a website bearing your business name, the rigid,…

Continue Reading →

Why Core Values Are So Darn Important

Core Value is a term that you may recognize, but what does it actually mean? And how can installing core values make for healthier business?  Talking about ‘core values’ may feel like corporate lingo used to butter up your direct debit information, but it’s not actually as sinister as you may think. Core values remain…

Continue Reading →

The Extreme Benefits Of Using Live Chat On Your Website

Live Chat. Is it worth it? In one word: Yes! What was once a marketing gimmick now holds substantial value for Return on Investment through your website. Here’s the lowdown.  You’re interested in a service. You find a business that seems to match. You have questions. You need answers before spending money with the company.…

Continue Reading →

What Is the Best Way to Maximize the Potential of a Popular Blog Post?

If your blog is proving popular, then there are things you can do to maximize its potential and get people to engage. The best part? You don’t need a coding degree to get results.  Have you ever looked at your Google Analytics and noticed that some of your blog posts are getting crazy amounts of…

Continue Reading →

Help! Why Am I Not Getting Many Opt-Ins for My Lead Magnets and Free Guides?

There are lots of possible reasons why you might be getting a disappointing amount of opt-ins for your lead magnets, free reports, and e-books. And, if you have found this article, chances are you are looking to do something about it.  I mean, what’s the point in all those visitors if they don’t convert? Let’s…

Continue Reading →

How to Build Thanks Pages to Generate Even More Leads

You can build thanks pages to generate even more leads? Absolutely.  If you haven’t noticed already, every single page of your website presents an opportunity. However, there’s one type of page that presents some very interesting opportunities yet is frequently overlooked, ignored, neglected, forgotten about, undervalued, disregarded… you get the idea. I’m talking about thank…

Continue Reading →

Can I Record Videos Instead of Writing Blogs?

Question from a physical therapist: I would like to record my blog posts as videos, is that a good idea? Can I record videos instead of writing blogs?  Certainly, this is a great idea and I know several physical therapists who do this regularly! By opting to record videos instead of writing blogs, you can…

Continue Reading →

Building Trust With Website Visitors to Increase Engagement

How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…

Continue Reading →

Five Ways Your Physical Therapy Website is Losing Leads (and How to Fix Each One)

I’ve been carrying out free website audits for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m going to discuss the top 5…

Continue Reading →

12 Reasons Your Physical Therapy Business Needs SEO

SEO is vital for greater searchability and visibility, but it offers way more real value than that. Here are 12 reasons why your physical therapy business needs SEO! Many PT businesses know (or think they know) that they need SEO, and the benefits they will get from that SEO work being implemented on their behalf.…

Continue Reading →

Page 1 of 3