Can I Record Videos Instead of Writing Blogs?

Question from a physical therapist: I would like to record my blog posts as videos, is that a good idea? Can I record videos instead of writing blogs?  Certainly, this is a great idea and I know several physical therapists who do this regularly! By opting to record videos instead of writing blogs, you can…

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Building Trust With Website Visitors to Increase Engagement

How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…

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Five Ways Your Physical Therapy Website is Losing Leads (and How to Fix Each One)

I’ve been carrying out free website audits for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m going to discuss the top 5…

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12 Reasons Your Physical Therapy Business Needs SEO

SEO is vital for greater searchability and visibility, but it offers way more real value than that. Here are 12 reasons why your physical therapy business needs SEO! Many PT businesses know (or think they know) that they need SEO, and the benefits they will get from that SEO work being implemented on their behalf.…

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Blogging Tips for Physical Therapists

Question from a physical therapist: We wanted to make an effort to start blogging more with the intent of increasing our Google profile. I was wondering if this is the right focus/strategy and if so, do you have any resources or advice on how to do this and optimize it? Yes, make the effort!!! Without…

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Google Analytics: My Bounce Rate Seems High, What Can I Do to Reduce It?

I spend a LOT of time studying Google Analytics and overall bounce rate isn’t a particularly helpful metric because it takes into account ALL the pages of your website, including any hidden pages and landing pages (basically any page that has the Google Analytics tracking code on it will be included in the overall bounce…

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Should I Switch My Physical Therapy Website from Squarespace to WordPress?

This is a question I get asked quite often because Squarespace is often the platform that people choose when they decide to build their own website. It has its pros and cons like any platform and performance can unfortunately be one of its cons. It’s important to understand that at least 60% of your visitors…

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How to Promote Telehealth on Your Website

Telehealth, Virtual PT, Telerehab, Digital PT, Remote PT… whatever you want to call it, it’s the service that most physical therapists never wanted to offer until March of this year when suddenly everything changed and everyone was scrambling to figure out what to do in order to keep revenue coming into their businesses. Businesses that…

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How to Add Subtitles or Captions to Videos

Before I explain HOW you can add subtitles or captions to your videos, let’s first look at WHY you should… There are several very good reasons to add subtitles or captions to the videos on your PT website: 1. Accessibility: Not Everyone Can Hear Your Audio Over 28 million american adults are deaf or hard…

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How to Stop Your Website Visitors Getting Scared Away By the ‘Not Secure’ Warning

You might have heard of SSL but weren’t sure whether you needed it on your PT website. If you’re not taking payments online, why would you need it, right? Well, that used to be the case but not any more. For a long time now, Google have been pushing for a ‘secure web’. This means that…

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