Can Your Physical Therapy Practice Thrive Without Google Ads?
Right now, visibility is key to business growth, and for physical therapy practices, being seen by potential clients when they need you can mean the difference between a steady flow of appointments and the sound of crickets in your waiting room. Google Ads has long since emerged as a dominant force in digital marketing, but…
The #1 Thing You Can Do to Boost Your Website Authority (and Your Organic Ranking)
Enhancing your search engine visibility as a physical therapy practice is crucial, and one of the most effective ways to achieve this is by increasing the number of high-quality backlinks to your site. But beware, the quality of your backlinks matters significantly. Prioritize securing links from credible sites with high domain authority to ensure you’re…
The Pivotal Role of Digital Marketing Goal Setting for Physical Therapy Business Owners
According to research by Dr. Gail Matthews, a psychology professor at Dominican University in California only 33% of people who have an unwritten goal end up achieving it. Let that sink in for a moment… read it again… said differently: if you don’t write down your goal there’s a 67% chance you won’t achieve it!…
Social Media Management Services – 3 Mistakes to Avoid
Social media management services have become a vital tool for businesses across all sectors, and physical therapy is no exception. The ability to engage with patients, showcase success stories, and share valuable health tips has made platforms like Facebook, Instagram, and LinkedIn indispensable for physical therapists. However, while many dive into the world of social…
Social Media is a Waste of Time (Unless You Do It Right)
Social media, with its billions of active users, is often touted as the ultimate marketing tool. But for many business owners, especially those in specialized sectors like physical therapy, it can feel like a time-consuming black hole. So, is social media genuinely beneficial, or is it just a modern-day conundrum? Here are five key things…
How Much Should Physical Therapy Clinics Spend on Google Ads?
In the age of digitization, where even great grandparents are becoming savvy with ‘The Google’, physical therapy clinics are faced with a pressing dilemma. It’s not about choosing the right therapeutic equipment or debating the merits of deep tissue massage over dry needling. Oh no! It’s the daunting question of how many of their hard-earned…
How Can I Reduce My Bounce Rate, It’s Too High!
Are you worried about your bounce rate? We understand, it can seem like an intimidating statistic. Google analytics can be overwhelming to look at and the bounce rate isn’t always a great indication of how well your site is performing. Follow us down the proverbial rabbit hole to explore the usefulness of bounce rate statistics. …
Social Proofing Your PT Website: Let Your Clients Do The Hard Sell
What does it mean to be Social Proof? By getting your website social proofed, your testimonials and reviews can do the hard sell by appealing to one of our greatest human traits: trust. Social proof isn’t quite what you think. It’s not proof that you are social. You don’t need to find evidence of…
What is Google MUM?
Google is now your mother. Eh? What? Well, that’s what their new algorithm would leave you thinking. It’s time to get your head around Google MUM. But first, a little bit of history and why Google MUM is so important… Google itself is something that has been a household name for approaching a quarter of…
Episode 2 – Marketing Overwhelm
If you’ve ever felt overwhelmed by the amount of marketing tasks you need to complete you will identify with how Flemming was feeling when he recorded this! Too many ideas flying around, Russel Brunson blethering on at the gym again, conversations with potential referral partners plus a less-than-enjoyable experience of being sold to all contributed…
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Email and Social Media Marketing: The Powerful Engines Driving Patient Acquisition for Your Physical Therapy Practice
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