The Importance of Tracking Your Website Metrics
People are well versed in proclaiming website metrics to be scarily complex numbers destined to cause a headache. However, it’s really not that complicated, and tracking them is hugely important for your business. Here’s why. Tracking is for adventure groups or geeks. If it’s not the full-on Indiana Jones experience, or a venture into dense…
Can PR And SEO Combine For The Ultimate Online Marketing Strategy?
What on earth does PR have to do with SEO? When staring down the contemporary barrel towards a 12-bore cartridge bearing two acronyms, trying to contemplate this question can feel challenging. PR and SEO. Digital marketing loves a good acronym, yet these two – when combined – make quite a tasty recipe for success. We…
The Limitations of DIY Website Builders
It’s tempting to opt for a basic package with the likes of Wix or Weebly, or other DIY website builders. But those initial outlays may end up costing you far more in the long run. Here’s why. As of May 2021, Wix hosts a (rather incredible) 160 million websites. Those 160 million people can’t be…
People Say That SEO Is No Longer Relevant – Is SEO Dying?
Is SEO dying? Some people think that SEO is already dead, but they couldn’t be more wrong. Oh boy, are they wrong. Search Engine Optimization remains one of those fascinating internet mediums that means absolutely everything yet, simultaneously, nothing to most of us. Google can’t be that complicated, surely? I mean, it’s a white page…
TikTok: Should I Accept The New Kid On The Block?
TikTok is the new kid on the social-media block, but can it benefit your business and marketing? Or is it something to avoid? We take a look. This last year has seen the rise of an unprecedented worldwide issue that has affected millions of people. It’s come from China, but it isn’t COVID-19. While COVID-19…
Why You’d Benefit from a Subscription-Based Website
Opting for a subscription-based website can feel daunting. It goes against the sturdy grain of online comfort. However, you have nothing to fear. Here’s how, when used correctly, a subscription-based website can bring various benefits to your business. When you set about actioning that notion to have a website bearing your business name, the rigid,…
Think Twice Before Using an Image of Unknown Origin
Using an image of unknown origin may not flood the brain with ideas of plagiarism, law suits, or legal topics – such as the Fair Use Act. But it should. Lifting an image for your own use (also known as ‘stealing’) is a dangerous game to play. Here’s why. USA Network’s Suits was pretty great,…
Online Etiquette: Failure Is Not An Option
Venturing into the online world requires rules. Don’t search for cooking terms in Google (unless you fancy having a heart attack). Don’t engage with James Corden. And, most importantly, conduct yourself with online etiquette. Tone, cadence, humour and brand image – these are the vital ingredients that create delicious, goulash-esque content for your ravenous audience. …
Why Core Values Are So Darn Important
Core Value is a term that you may recognize, but what does it actually mean? And how can installing core values make for healthier business? Talking about ‘core values’ may feel like corporate lingo used to butter up your direct debit information, but it’s not actually as sinister as you may think. Core values remain…
The Extreme Benefits Of Using Live Chat On Your Website
Live Chat. Is it worth it? In one word: Yes! What was once a marketing gimmick now holds substantial value for Return on Investment through your website. Here’s the lowdown. You’re interested in a service. You find a business that seems to match. You have questions. You need answers before spending money with the company.…
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