What Is the Best Way to Maximize the Potential of a Popular Blog Post?
If your blog is proving popular, then there are things you can do to maximize its potential and get people to engage. The best part? You don’t need a coding degree to get results. Have you ever looked at your Google Analytics and noticed that some of your blog posts are getting crazy amounts of…
Help! Why Am I Not Getting Many Opt-Ins for My Lead Magnets and Free Guides?
There are lots of possible reasons why you might be getting a disappointing amount of opt-ins for your lead magnets, free reports, and e-books. And, if you have found this article, chances are you are looking to do something about it. I mean, what’s the point in all those visitors if they don’t convert? Let’s…
How to Build Thanks Pages to Generate Even More Leads
You can build thanks pages to generate even more leads? Absolutely. If you haven’t noticed already, every single page of your website presents an opportunity. However, there’s one type of page that presents some very interesting opportunities yet is frequently overlooked, ignored, neglected, forgotten about, undervalued, disregarded… you get the idea. I’m talking about thank…
Can I Record Videos Instead of Writing Blogs?
Question from a physical therapist: I would like to record my blog posts as videos, is that a good idea? Can I record videos instead of writing blogs? Certainly, this is a great idea and I know several physical therapists who do this regularly! By opting to record videos instead of writing blogs, you can…
Building Trust With Website Visitors to Increase Engagement
How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…
5 Ways Your Physical Therapy Website is Losing Leads (and How to Fix them)
I’ve been carrying out free website audits, checking the potential to generate leads for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m…
12 Reasons Your Physical Therapy Business Needs SEO
SEO is vital for greater searchability and visibility, but it offers way more real value than that. Here are 12 reasons why your physical therapy business needs SEO! Many PT businesses know (or think they know) that they need SEO, and the benefits they will get from that SEO work being implemented on their behalf.…
Blogging Tips for Physical Therapists
Question from a physical therapist: We wanted to make an effort to start blogging more with the intent of increasing our Google profile. I was wondering if this is the right focus/strategy and if so, do you have any resources or advice on how to do this and optimize it? Yes, make the effort!!! Without…
Google Analytics: My Bounce Rate Seems High, What Can I Do to Reduce It?
I spend a LOT of time studying Google Analytics and overall bounce rate isn’t a particularly helpful metric because it takes into account ALL the pages of your website, including any hidden pages and landing pages (basically any page that has the Google Analytics tracking code on it will be included in the overall bounce…
Should I Switch My Physical Therapy Website from Squarespace to WordPress?
This is a question I get asked quite often because Squarespace is often the platform that people choose when they decide to build their own website. It has its pros and cons like any platform and performance can unfortunately be one of its cons. It’s important to understand that at least 60% of your visitors…
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