Are Spelling and Grammar Important for SEO?

Getting your words right is imperative for Search Engine Optimization – but how does Google or Bing (other search engines are available) rank spelling and grammar for SEO?  There’s a phrase out there that defines a particular sub-breed of human; those who take it upon themselves to correct grammatical errors in other people’s digital posts.…

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The Importance of Tracking Your Website Metrics

People are well versed in proclaiming website metrics to be scarily complex numbers destined to cause a headache. However, it’s really not that complicated, and tracking them is hugely important for your business. Here’s why. Tracking is for adventure groups or geeks. If it’s not the full-on Indiana Jones experience, or a venture into dense…

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Should I Stop Maintaining My Organic SEO?

The fact you are asking this question concerns us. Here’s how your online presence and R.O.I will suffer – perhaps even irreparably – should you decide to ditch Organic SEO (Search Engine Optimization). Engaging in the organic SEO landscape can feel overwhelming. Like opening that box of Christmas lights only to find an impossibly tangled…

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Can PR And SEO Combine For The Ultimate Online Marketing Strategy?

What on earth does PR have to do with SEO?  When staring down the contemporary barrel towards a 12-bore cartridge bearing two acronyms, trying to contemplate this question can feel challenging. PR and SEO. Digital marketing loves a good acronym, yet these two – when combined – make quite a tasty recipe for success. We…

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EXIF Data: You’re Being Tracked And Didn’t Even Know It

Ever heard of EXIF Data? Because EXIF Data has heard of you…  Laugh all you like, but ‘fear of food’ is an actual condition. Known as cibophobia, vast numbers of cases stem from anxiety around food tampering. Nightmarish scenarios such as the 1982 Chicago Tylenol Murders stoke the boilers of dread. The panic of 1978…

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The Limitations of DIY Website Builders

It’s tempting to opt for a basic package with the likes of Wix or Weebly, or other DIY website builders. But those initial outlays may end up costing you far more in the long run. Here’s why. As of May 2021, Wix hosts a (rather incredible) 160 million websites. Those 160 million people can’t be…

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People Say That SEO Is No Longer Relevant – Is SEO Dying?

Is SEO dying? Some people think that SEO is already dead, but they couldn’t be more wrong. Oh boy, are they wrong. Search Engine Optimization remains one of those fascinating internet mediums that means absolutely everything yet, simultaneously, nothing to most of us. Google can’t be that complicated, surely? I mean, it’s a white page…

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Is Duplicate Content Bad For My SEO?

Ah. Duplicate Content. A constant and never-ending topic of discussion that divides families, sows the seeds for Code 187s (Murder Death Kill), and remains responsible for more migraines than Kanye West’s latest album *shudder*.  The internet is full of contradictory information in regards to duplicated content. Some say that Google’s algorithm bots will hunt you…

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TikTok: Should I Accept The New Kid On The Block?

TikTok is the new kid on the social-media block, but can it benefit your business and marketing? Or is it something to avoid? We take a look.  This last year has seen the rise of an unprecedented worldwide issue that has affected millions of people. It’s come from China, but it isn’t COVID-19. While COVID-19…

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A Quick Guide To SEO-friendly Blogging 

Writing has changed. People don’t read how they used to. Here’s how to write your online content with SEO-friendly blogging and make it worthwhile.  Everyone considers themselves a ‘good writer’. I mean, what is the actual definition of a good writer? Someone who can craft a tone, avoid spelling and grammatical errors, and simultaneously ensure…

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