The Key to Successful Online Marketing Hasn’t Changed
In the fast-paced world of digital marketing, where trends seem to emerge and evolve overnight, it’s not uncommon for online marketers to be caught up in the whirlwind of the latest SEO strategies. While staying informed about the latest trends is undoubtedly crucial, the foundation of any successful SEO campaign lies in mastering the basics.…
Now Is Not the Time for Starting Google Ads
In the dynamic landscape of digital marketing, timing is everything, especially for physical therapy business owners considering their next move. As we head into the year’s final month, it’s crucial to understand the seasonal impacts on various marketing strategies. While Google Ads and social media marketing are both effective tools, each has its optimal season…
Why Agencies Shouldn’t Manage Google Ads for Competing Clients
In the fast-paced world of digital marketing, agencies often face the decision of whether to take on multiple clients within the same industry and geographical area. While this might seem like a lucrative opportunity, it comes with a complex set of ethical and practical challenges, particularly when managing Google Ads campaigns. This blog post explores…
Can Your Physical Therapy Practice Thrive Without Google Ads?
Right now, visibility is key to business growth, and for physical therapy practices, being seen by potential clients when they need you can mean the difference between a steady flow of appointments and the sound of crickets in your waiting room. Google Ads has long since emerged as a dominant force in digital marketing, but…
The #1 Thing You Can Do to Boost Your Website Authority (and Your Organic Ranking)
Enhancing your search engine visibility as a physical therapy practice is crucial, and one of the most effective ways to achieve this is by increasing the number of high-quality backlinks to your site. But beware, the quality of your backlinks matters significantly. Prioritize securing links from credible sites with high domain authority to ensure you’re…
The Pivotal Role of Digital Marketing Goal Setting for Physical Therapy Business Owners
According to research by Dr. Gail Matthews, a psychology professor at Dominican University in California only 33% of people who have an unwritten goal end up achieving it. Let that sink in for a moment… read it again… said differently: if you don’t write down your goal there’s a 67% chance you won’t achieve it!…
Social Media Management Services – 3 Mistakes to Avoid
Social media management services have become a vital tool for businesses across all sectors, and physical therapy is no exception. The ability to engage with patients, showcase success stories, and share valuable health tips has made platforms like Facebook, Instagram, and LinkedIn indispensable for physical therapists. However, while many dive into the world of social…
Social Media is a Waste of Time (Unless You Do It Right)
Social media, with its billions of active users, is often touted as the ultimate marketing tool. But for many business owners, especially those in specialized sectors like physical therapy, it can feel like a time-consuming black hole. So, is social media genuinely beneficial, or is it just a modern-day conundrum? Here are five key things…
How Much Should Physical Therapy Clinics Spend on Google Ads?
In the age of digitization, where even great grandparents are becoming savvy with ‘The Google’, physical therapy clinics are faced with a pressing dilemma. It’s not about choosing the right therapeutic equipment or debating the merits of deep tissue massage over dry needling. Oh no! It’s the daunting question of how many of their hard-earned…
SEO Quick Guide
Are you looking to bring in more online traffic to your website? Do you want to improve your search engine rankings? Search engine optimization is the key to online success. You need SEO and you need to maintain it in order for your website to remain relevant. SEO is the tool that will get you…
