New Content Service From DRPT’s Friendly A.I Bot

If Elon Musk has taught us anything, it’s that human beings are sooooooo 20th century. As a concept, flesh and bone seem out of fashion, whereas microchips remain the real deal. Time’s slow march of murderous T-800s appears to be upon us. Yay!  However, rather than washing us down with rapid machine-gun fire, AI Bots…

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Online Etiquette: Failure Is Not An Option

Venturing into the online world requires rules. Don’t search for cooking terms in Google (unless you fancy having a heart attack). Don’t engage with James Corden. And, most importantly, conduct yourself with online etiquette.  Tone, cadence, humour and brand image – these are the vital ingredients that create delicious, goulash-esque content for your ravenous audience. …

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Why Bad Content Is Worse Than No Content 

What’s the only thing worse than no content? You got it, bad content!  But what is good content? Many physical therapists we talk to understand the importance of website content because they learn from coaches like Paul Gough that information is everything. Paul has rewritten the rule book on sales, stating that people don’t just buy…

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The Importance of Blogging Regularly

So, you consider yourself somewhat of a blogging connoisseur. That’s great. But are you crafting those blogs regularly? Here’s why blogging to a schedule is essential.  Remember the Tamagotchi? Japan’s handheld digital pet was arguably the most significant toy fad throughout the era of Britpop and Brosnan’s Bond. For those who escaped the rabid clutches…

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What Is the Best Way to Maximize the Potential of a Popular Blog Post?

If your blog is proving popular, then there are things you can do to maximize its potential and get people to engage. The best part? You don’t need a coding degree to get results.  Have you ever looked at your Google Analytics and noticed that some of your blog posts are getting crazy amounts of…

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Can I Record Videos Instead of Writing Blogs?

Question from a physical therapist: I would like to record my blog posts as videos, is that a good idea? Can I record videos instead of writing blogs?  Certainly, this is a great idea and I know several physical therapists who do this regularly! By opting to record videos instead of writing blogs, you can…

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Blogging Tips for Physical Therapists

Question from a physical therapist: We wanted to make an effort to start blogging more with the intent of increasing our Google profile. I was wondering if this is the right focus/strategy and if so, do you have any resources or advice on how to do this and optimize it? Yes, make the effort!!! Without…

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Blogging: If You’re NOT Doing This, You SHOULD Be!

Are you charging as much as you would like to? Are you making the kind of profits you feel you deserve? If you are, you can stop reading right now, this will be of zero interest to you!!! If you’re still reading then let me remind you of something… I’m a Direct Response PT Website…

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