The Dangers Of Fake Google Reviews For Your Business 

It’s tempting to create a fake review. After all, fake reviews seem like a great way to control your local reputation and improve your online presence. However, the consequences are serious. Not only are you breaching Google’s guidelines, but you are also breaking the law.  Google reviews are essential for modern business. There is no…

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How Often Should I Post To Social Media?

It’s a question for the ages. ‘How Often Should I Post To Social Media?’ Have you lost sleep wondering about the frequency of your social media and blog posting?  That sentiment may sound silly – I mean, who loses sleep over digital matters? – but for business owners and marketing professionals, this is a genuine worry. Not…

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SEO Benefits: How Often Should You Post A Blog? 

How often should you be posting a blog to gain the advantages of SEO? Time to answer that question. But, first, let’s take a pop at bloggers and Lewis Hamilton… Blogging. Ah, blogging – the pastime of the self-indulgent millennial and the egotistical baby boomer. Suppose you look up the definition of blogging through the…

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What To Do When Someone Steals Your Content

Digital Copyright Laws are misunderstood or ignored by most internet users, but it’s well established that online theft is still theft. ‘Borrowing’ online content is illegal – fact. Here’s what you can do when someone steals your content.  The internet has laws. Who would have imagined that? The lawless digital world isn’t quite the rule-free…

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Are Spelling and Grammar Important for SEO?

Getting your words right is imperative for Search Engine Optimization – but how does Google or Bing (other search engines are available) rank spelling and grammar for SEO?  There’s a phrase out there that defines a particular sub-breed of human; those who take it upon themselves to correct grammatical errors in other people’s digital posts.…

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Should I Stop Maintaining My Organic SEO?

The fact you are asking this question concerns us. Here’s how your online presence and R.O.I will suffer – perhaps even irreparably – should you decide to ditch Organic SEO (Search Engine Optimization). Engaging in the organic SEO landscape can feel overwhelming. Like opening that box of Christmas lights only to find an impossibly tangled…

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EXIF Data: You’re Being Tracked And Didn’t Even Know It

Ever heard of EXIF Data? Because EXIF Data has heard of you…  Laugh all you like, but ‘fear of food’ is an actual condition. Known as cibophobia, vast numbers of cases stem from anxiety around food tampering. Nightmarish scenarios such as the 1982 Chicago Tylenol Murders stoke the boilers of dread. The panic of 1978…

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Is Duplicate Content Bad For My SEO?

Ah. Duplicate Content. A constant and never-ending topic of discussion that divides families, sows the seeds for Code 187s (Murder Death Kill), and remains responsible for more migraines than Kanye West’s latest album *shudder*.  The internet is full of contradictory information in regards to duplicated content. Some say that Google’s algorithm bots will hunt you…

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A Quick Guide To SEO-friendly Blogging 

Writing has changed. People don’t read how they used to. Here’s how to write your online content with SEO-friendly blogging and make it worthwhile.  Everyone considers themselves a ‘good writer’. I mean, what is the actual definition of a good writer? Someone who can craft a tone, avoid spelling and grammatical errors, and simultaneously ensure…

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How Bad SEO Can Cost You More Than Just Money 

Industry leaders proclaim that ‘cheap/bad SEO costs more than money’. And we agree. Here’s why opting for that ‘low-cost’ SEO programme could be damaging to your business and your revenue.  ‘There’s always someone out there who can do it cheaper‘.  While this is true, you will always get what you pay for.  If you honestly…

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