Social Media Management Services – 3 Mistakes to Avoid
Social media management services have become a vital tool for businesses across all sectors, and physical therapy is no exception. The ability to engage with patients, showcase success stories, and share valuable health tips has made platforms like Facebook, Instagram, and LinkedIn indispensable for physical therapists. However, while many dive into the world of social…
Social Media is a Waste of Time (Unless You Do It Right)
Social media, with its billions of active users, is often touted as the ultimate marketing tool. But for many business owners, especially those in specialized sectors like physical therapy, it can feel like a time-consuming black hole. So, is social media genuinely beneficial, or is it just a modern-day conundrum? Here are five key things…
How Much Should Physical Therapy Clinics Spend on Google Ads?
In the age of digitization, where even great grandparents are becoming savvy with ‘The Google’, physical therapy clinics are faced with a pressing dilemma. It’s not about choosing the right therapeutic equipment or debating the merits of deep tissue massage over dry needling. Oh no! It’s the daunting question of how many of their hard-earned…
How Can I Reduce My Bounce Rate, It’s Too High!
Are you worried about your bounce rate? We understand, it can seem like an intimidating statistic. Google analytics can be overwhelming to look at and the bounce rate isn’t always a great indication of how well your site is performing. Follow us down the proverbial rabbit hole to explore the usefulness of bounce rate statistics. …
Social Proofing Your PT Website: Let Your Clients Do The Hard Sell
What does it mean to be Social Proof? By getting your website social proofed, your testimonials and reviews can do the hard sell by appealing to one of our greatest human traits: trust. Social proof isn’t quite what you think. It’s not proof that you are social. You don’t need to find evidence of…
What is Google MUM?
Google is now your mother. Eh? What? Well, that’s what their new algorithm would leave you thinking. It’s time to get your head around Google MUM. But first, a little bit of history and why Google MUM is so important… Google itself is something that has been a household name for approaching a quarter of…
The Importance of Tracking Your Website Metrics
People are well versed in proclaiming website metrics to be scarily complex numbers destined to cause a headache. However, it’s really not that complicated, and tracking them is hugely important for your business. Here’s why. Tracking is for adventure groups or geeks. If it’s not the full-on Indiana Jones experience, or a venture into dense…
Can PR And SEO Combine For The Ultimate Online Marketing Strategy?
What on earth does PR have to do with SEO? When staring down the contemporary barrel towards a 12-bore cartridge bearing two acronyms, trying to contemplate this question can feel challenging. PR and SEO. Digital marketing loves a good acronym, yet these two – when combined – make quite a tasty recipe for success. We…
The Limitations of DIY Website Builders
It’s tempting to opt for a basic package with the likes of Wix or Weebly, or other DIY website builders. But those initial outlays may end up costing you far more in the long run. Here’s why. As of May 2021, Wix hosts a (rather incredible) 160 million websites. Those 160 million people can’t be…
People Say That SEO Is No Longer Relevant – Is SEO Dying?
Is SEO dying? Some people think that SEO is already dead, but they couldn’t be more wrong. Oh boy, are they wrong. Search Engine Optimization remains one of those fascinating internet mediums that means absolutely everything yet, simultaneously, nothing to most of us. Google can’t be that complicated, surely? I mean, it’s a white page…
