What Exactly Is Search Engine Optimization (SEO)?
What is SEO? For those who haven’t yet taken the plunge into algorithm territory, SEO stands for Search Engine Optimization. It’s a critical tool for any digital marketing campaign and surviving the modern world. Let’s dig deeper for a full understanding. You might ask yourself ‘Who is SEO?’ or ‘Where is SEO?’, but you’ve got…
How Often Should I Post To Social Media?
It’s a question for the ages. ‘How Often Should I Post To Social Media?’ Have you lost sleep wondering about the frequency of your social media and blog posting? That sentiment may sound silly – I mean, who loses sleep over digital matters? – but for business owners and marketing professionals, this is a genuine worry. Not…
SEO Benefits: How Often Should You Post A Blog?
How often should you be posting a blog to gain the advantages of SEO? Time to answer that question. But, first, let’s take a pop at bloggers and Lewis Hamilton… Blogging. Ah, blogging – the pastime of the self-indulgent millennial and the egotistical baby boomer. Suppose you look up the definition of blogging through the…
What is Google MUM?
Google is now your mother. Eh? What? Well, that’s what their new algorithm would leave you thinking. It’s time to get your head around Google MUM. But first, a little bit of history and why Google MUM is so important… Google itself is something that has been a household name for approaching a quarter of…
What To Do When Someone Steals Your Content
Digital Copyright Laws are misunderstood or ignored by most internet users, but it’s well established that online theft is still theft. ‘Borrowing’ online content is illegal – fact. Here’s what you can do when someone steals your content. The internet has laws. Who would have imagined that? The lawless digital world isn’t quite the rule-free…
Are Spelling and Grammar Important for SEO?
Getting your words right is imperative for Search Engine Optimization – but how does Google or Bing (other search engines are available) rank spelling and grammar for SEO? There’s a phrase out there that defines a particular sub-breed of human; those who take it upon themselves to correct grammatical errors in other people’s digital posts.…
Should I Stop Maintaining My Organic SEO?
The fact you are asking this question concerns us. Here’s how your online presence and R.O.I will suffer – perhaps even irreparably – should you decide to ditch Organic SEO (Search Engine Optimization). Engaging in the organic SEO landscape can feel overwhelming. Like opening that box of Christmas lights only to find an impossibly tangled…
EXIF Data: You’re Being Tracked And Didn’t Even Know It
Ever heard of EXIF Data? Because EXIF Data has heard of you… Laugh all you like, but ‘fear of food’ is an actual condition. Known as cibophobia, vast numbers of cases stem from anxiety around food tampering. Nightmarish scenarios such as the 1982 Chicago Tylenol Murders stoke the boilers of dread. The panic of 1978…
A Quick Guide To SEO-friendly Blogging
Writing has changed. People don’t read how they used to. Here’s how to write your online content with SEO-friendly blogging and make it worthwhile. Everyone considers themselves a ‘good writer’. I mean, what is the actual definition of a good writer? Someone who can craft a tone, avoid spelling and grammatical errors, and simultaneously ensure…
Think Twice Before Using an Image of Unknown Origin
Using an image of unknown origin may not flood the brain with ideas of plagiarism, law suits, or legal topics – such as the Fair Use Act. But it should. Lifting an image for your own use (also known as ‘stealing’) is a dangerous game to play. Here’s why. USA Network’s Suits was pretty great,…
