Help! Why Am I Not Getting Many Opt-Ins for My Lead Magnets and Free Guides?
There are lots of possible reasons why you might be getting a disappointing amount of opt-ins for your lead magnets, free reports, and e-books. And, if you have found this article, chances are you are looking to do something about it. I mean, what’s the point in all those visitors if they don’t convert? Let’s…
How 2020 Changed The SEO Landscape
Congratulations on surviving! As any twelve-month stretch goes, 2020 has served us a never-ending smorgasbord of unadulterated dung. Viewed as vintage wine, this year would be acidic enough to dissolve even Gwyneth Paltrow’s unwarranted smug aurora. From COVID-sponsored fatality rates to ludicrous election mayhem and California largely being on fire, 2020 will be remembered with…
How to Build Thanks Pages to Generate Even More Leads
You can build thanks pages to generate even more leads? Absolutely. If you haven’t noticed already, every single page of your website presents an opportunity. However, there’s one type of page that presents some very interesting opportunities yet is frequently overlooked, ignored, neglected, forgotten about, undervalued, disregarded… you get the idea. I’m talking about thank…
Why Written Online Content Is Worth Paying For
At the end of the day, you get what you pay for. Online content is worth paying for and real writers cost money! If you want to skimp on cost and pay low amounts for an author’s time – especially if they are an expert in their field – then expect poorer results. Here’s why…
Can I Record Videos Instead of Writing Blogs?
Question from a physical therapist: I would like to record my blog posts as videos, is that a good idea? Can I record videos instead of writing blogs? Certainly, this is a great idea and I know several physical therapists who do this regularly! By opting to record videos instead of writing blogs, you can…
Should You Care About SEO for Bing?
Google is the SERP King. However, Microsoft’s Bing isn’t far behind. Not optimized your SEO for Bing? Then lucrative website traffic is passing you by… Remember Bing? It’s easy to forget that other search engines exist. Google dominates the market and often absorbs all of your SEO budget and attention. It’s common practice for…
Want More Revenue? How Better Copy Generates Better Business
It’s easy to forget that better copy generates more business. By focusing on user experience and making your website aesthetically pleasing, quality of content can often slip. Looking to gain more clients? Content is king! Here’s why… No doubt you already know that a website is one of the best ways to generate leads. Yet,…
Building Trust With Website Visitors to Increase Engagement
How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…
Has COVID-19 Changed SEO For Physical Therapists?
The ongoing COVID-19 pandemic has driven a shift in consumer behaviour. There’s no doubt about it. Coronavirus has sponsored an exponential explosion in terms of internet usage. From streaming, electronic transfers, and virtual meetings, to online commerce, gaming, and app development, the pandemic has founded a tectonic quickening of dependence on digital platforms. However, we’d…
5 Ways Your Physical Therapy Website is Losing Leads (and How to Fix them)
I’ve been carrying out free website audits, checking the potential to generate leads for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m…
