Why Written Online Content Is Worth Paying For
At the end of the day, you get what you pay for. Online content is worth paying for and real writers cost money! If you want to skimp on cost and pay low amounts for an author’s time – especially if they are an expert in their field – then expect poorer results. Here’s why…
Can I Record Videos Instead of Writing Blogs?
Question from a physical therapist: I would like to record my blog posts as videos, is that a good idea? Can I record videos instead of writing blogs? Certainly, this is a great idea and I know several physical therapists who do this regularly! By opting to record videos instead of writing blogs, you can…
Should You Care About SEO for Bing?
Google is the SERP King. However, Microsoft’s Bing isn’t far behind. Not optimized your SEO for Bing? Then lucrative website traffic is passing you by… Remember Bing? It’s easy to forget that other search engines exist. Google dominates the market and often absorbs all of your SEO budget and attention. It’s common practice for…
Want More Revenue? How Better Copy Generates Better Business
It’s easy to forget that better copy generates more business. By focusing on user experience and making your website aesthetically pleasing, quality of content can often slip. Looking to gain more clients? Content is king! Here’s why… No doubt you already know that a website is one of the best ways to generate leads. Yet,…
Building Trust With Website Visitors to Increase Engagement
How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…
Has COVID-19 Changed SEO For Physical Therapists?
The ongoing COVID-19 pandemic has driven a shift in consumer behaviour. There’s no doubt about it. Coronavirus has sponsored an exponential explosion in terms of internet usage. From streaming, electronic transfers, and virtual meetings, to online commerce, gaming, and app development, the pandemic has founded a tectonic quickening of dependence on digital platforms. However, we’d…
5 Ways Your Physical Therapy Website is Losing Leads (and How to Fix them)
I’ve been carrying out free website audits, checking the potential to generate leads for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m…
The Importance of Google Reviews for Your Physical Therapy Business
Google reviews. Merely reviews on Google, right? Wrong. What was once a beneficial exercise for smaller businesses now has far greater importance. Reviews of your business remain hugely important for Google’s local SEO results. Not only do consistent, healthy testimonials bring credibility and trust, but Google considers the review process to be one of…
12 Reasons Your Physical Therapy Business Needs SEO
SEO is vital for greater searchability and visibility, but it offers way more real value than that. Here are 12 reasons why your physical therapy business needs SEO! Many PT businesses know (or think they know) that they need SEO, and the benefits they will get from that SEO work being implemented on their behalf.…
Blogging Tips for Physical Therapists
Question from a physical therapist: We wanted to make an effort to start blogging more with the intent of increasing our Google profile. I was wondering if this is the right focus/strategy and if so, do you have any resources or advice on how to do this and optimize it? Yes, make the effort!!! Without…
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