Email and Social Media Marketing: The Powerful Engines Driving Patient Acquisition for Your Physical Therapy Practice
Standing out from the competition is harder than ever for physical therapy practices. While traditional advertising methods can be costly and yield lackluster results, a strategic combination of email and social media marketing offers a proven path to attracting new patients and boosting your bottom line. At Direct Response PT Digital, we understand the unique…
Social Media Management Services – 3 Mistakes to Avoid
Social media management services have become a vital tool for businesses across all sectors, and physical therapy is no exception. The ability to engage with patients, showcase success stories, and share valuable health tips has made platforms like Facebook, Instagram, and LinkedIn indispensable for physical therapists. However, while many dive into the world of social…
Social Media is a Waste of Time (Unless You Do It Right)
Social media, with its billions of active users, is often touted as the ultimate marketing tool. But for many business owners, especially those in specialized sectors like physical therapy, it can feel like a time-consuming black hole. So, is social media genuinely beneficial, or is it just a modern-day conundrum? Here are five key things…
How Not To Sell On Facebook Marketplace
Not sure if your website could benefit from SEO? Click here to find out how you could get more traffic to your website! Facebook marketplace is essentially the online equivalent of a car boot or yard sale: you can buy, sell, and haggle, for virtually anything. Well, anything legal. It’s a mystery as to what…
How To Deal With Online Trolls
Online trolls are becoming more and more prevalent across the internet, and are the bane of any content creators life. If you are looking for how to deal with the antisocial monster that lives under bridges and threatens to eat billy goats, then this article won’t help you at all. However, for beating down those angry…
The Impact Of Social Media On Your SEO Content
Meet Frank. Frank wants to get the most out of his online presence. What Frank hasn’t considered is his social media management. He thinks it’s fine to post a couple of pictures and leave it at that. Don’t be like Frank. Social media management isn’t just about posting the odd bit of content each week…
How Often Should I Post To Social Media?
It’s a question for the ages. ‘How Often Should I Post To Social Media?’ Have you lost sleep wondering about the frequency of your social media and blog posting? That sentiment may sound silly – I mean, who loses sleep over digital matters? – but for business owners and marketing professionals, this is a genuine worry. Not…
Social Proofing Your PT Website: Let Your Clients Do The Hard Sell
What does it mean to be Social Proof? By getting your website social proofed, your testimonials and reviews can do the hard sell by appealing to one of our greatest human traits: trust. Social proof isn’t quite what you think. It’s not proof that you are social. You don’t need to find evidence of…
Online Etiquette: Failure Is Not An Option
Venturing into the online world requires rules. Don’t search for cooking terms in Google (unless you fancy having a heart attack). Don’t engage with James Corden. And, most importantly, conduct yourself with online etiquette. Tone, cadence, humour and brand image – these are the vital ingredients that create delicious, goulash-esque content for your ravenous audience. …
Facebook Retargeting + Direct Response Website = Results!
So you’re running an ad on Facebook offering a free report – you have a beautiful landing page set up using Leadpages and you’re checking daily to see how many views the page has had and how many opt-ins. And you’re disappointed (and frustrated) that people are clicking your ad, visiting your landing page but not…
