Unleashing Your Online Advantage with Google Analytics 4
Imagine being able to peek into the minds of your website visitors, observing their every click, scroll, and micro-interaction. Google Analytics 4 (GA4) makes this a reality, allowing you to delve deeper than ever before into the customer journey. Gone are the days of siloed website and app data. GA4 breaks down the walls, seamlessly tracking…
Capitalizing on Peak Conversion Opportunities: Why February is Prime Time for Google Ads in Physical Therapy
As a physical therapy clinic owner, understanding the ebb and flow of patient engagement throughout the year is crucial for maximizing your marketing efforts. Our research, backed by Google Analytics data, reveals an intriguing trend: February consistently emerges as the best month for conversions from Google Ads. This article delves into why this is the…
How Can I Reduce My Bounce Rate, It’s Too High!
Are you worried about your bounce rate? We understand, it can seem like an intimidating statistic. Google analytics can be overwhelming to look at and the bounce rate isn’t always a great indication of how well your site is performing. Follow us down the proverbial rabbit hole to explore the usefulness of bounce rate statistics. …
Is “Google My Business” Really That Important?
We have a message about something you earthlings call: ‘Google My Business’ Don’t worry we come in peace. Well, most of the time that is. We’re going to break it down and transmit all of the important information that you need to know directly into your human brains. First things first, it’s important to know…
What Exactly Is Search Engine Optimization (SEO)?
What is SEO? For those who haven’t yet taken the plunge into algorithm territory, SEO stands for Search Engine Optimization. It’s a critical tool for any digital marketing campaign and surviving the modern world. Let’s dig deeper for a full understanding. You might ask yourself ‘Who is SEO?’ or ‘Where is SEO?’, but you’ve got…
What Is the Best Way to Maximize the Potential of a Popular Blog Post?
If your blog is proving popular, then there are things you can do to maximize its potential and get people to engage. The best part? You don’t need a coding degree to get results. Have you ever looked at your Google Analytics and noticed that some of your blog posts are getting crazy amounts of…
Building Trust With Website Visitors to Increase Engagement
How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…
Google Analytics: My Bounce Rate Seems High, What Can I Do to Reduce It?
I spend a LOT of time studying Google Analytics and overall bounce rate isn’t a particularly helpful metric because it takes into account ALL the pages of your website, including any hidden pages and landing pages (basically any page that has the Google Analytics tracking code on it will be included in the overall bounce…
