The Real Impact of SEO & PPC on Your Physical Therapy Practice: Transforming Clicks into Clients
The online presence of your physical therapy practice is more crucial than ever. While Pay-Per-Click (PPC) advertising offers immediate visibility and targeted outreach, Search Engine Optimization (SEO) plays an equally vital role in building a sustainable online presence. Together, they form a powerful duo that can significantly transform clicks into clients. Let’s explore how. The…
Enhancing Year-Round Patient Engagement with Google Ads: A Strategy for Physical Therapy Clinics
Following our deep dive into capitalizing on peak conversion opportunities in February, it’s crucial to address a comprehensive approach for sustaining patient engagement throughout the year using Google Ads. Today I’ll explore strategies for physical therapy clinics to use Google Ads effectively all year round, ensuring a consistent flow of new patients and steady business…
Physical Therapy Business Owners: Overcome the Fear of Wasting Money on Google Ads
For many physical therapy clinic owners, the idea of investing in Google Ads can be daunting. The fear of wasting money on unsuccessful campaigns is a common concern, especially for those new to the digital marketing landscape. However, with the right approach, Google Ads can be an incredibly effective tool for growing your patient base…
PPC vs. SEO in Physical Therapy Marketing: Assessing the Impact on Lead Quality
When it comes to getting visitors to your website with the goal of converting them into leads, two key strategies often considered are Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO). Understanding the fundamental differences between PPC and SEO is crucial for making informed decisions that align with your business goals, particularly when it comes…
Does Google Ads Lead to Good Patients (Who Spend Money)?
Attracting new patients who are interested and willing to invest in their health is crucial. Many physical therapy business owners are skeptical about using Google Ads, fearing that the leads generated may be of poor quality, hard to convert, and may not result in valuable, long-term patients. Let’s dive into the data and real-world experiences…
Now Is Not the Time for Starting Google Ads
In the dynamic landscape of digital marketing, timing is everything, especially for physical therapy business owners considering their next move. As we head into the year’s final month, it’s crucial to understand the seasonal impacts on various marketing strategies. While Google Ads and social media marketing are both effective tools, each has its optimal season…
Can Your Physical Therapy Practice Thrive Without Google Ads?
Right now, visibility is key to business growth, and for physical therapy practices, being seen by potential clients when they need you can mean the difference between a steady flow of appointments and the sound of crickets in your waiting room. Google Ads has long since emerged as a dominant force in digital marketing, but…
The Pivotal Role of Digital Marketing Goal Setting for Physical Therapy Business Owners
According to research by Dr. Gail Matthews, a psychology professor at Dominican University in California only 33% of people who have an unwritten goal end up achieving it. Let that sink in for a moment… read it again… said differently: if you don’t write down your goal there’s a 67% chance you won’t achieve it!…
How Much Should Physical Therapy Clinics Spend on Google Ads?
In the age of digitization, where even great grandparents are becoming savvy with ‘The Google’, physical therapy clinics are faced with a pressing dilemma. It’s not about choosing the right therapeutic equipment or debating the merits of deep tissue massage over dry needling. Oh no! It’s the daunting question of how many of their hard-earned…
Recent Posts
Enhancing Year-Round Patient Engagement with Google Ads: A Strategy for Physical Therapy Clinics
Physical Therapy Business Owners: Overcome the Fear of Wasting Money on Google Ads
PPC vs. SEO in Physical Therapy Marketing: Assessing the Impact on Lead Quality
