TikTok: Should I Accept The New Kid On The Block?
TikTok is the new kid on the social-media block, but can it benefit your business and marketing? Or is it something to avoid? We take a look. This last year has seen the rise of an unprecedented worldwide issue that has affected millions of people. It’s come from China, but it isn’t COVID-19. While COVID-19…
A Quick Guide To SEO-friendly Blogging
Writing has changed. People don’t read how they used to. Here’s how to write your online content with SEO-friendly blogging and make it worthwhile. Everyone considers themselves a ‘good writer’. I mean, what is the actual definition of a good writer? Someone who can craft a tone, avoid spelling and grammatical errors, and simultaneously ensure…
How Bad SEO Can Cost You More Than Just Money
Industry leaders proclaim that ‘cheap/bad SEO costs more than money’. And we agree. Here’s why opting for that ‘low-cost’ SEO programme could be damaging to your business and your revenue. ‘There’s always someone out there who can do it cheaper‘. While this is true, you will always get what you pay for. If you honestly…
Why You’d Benefit from a Subscription-Based Website
Opting for a subscription-based website can feel daunting. It goes against the sturdy grain of online comfort. However, you have nothing to fear. Here’s how, when used correctly, a subscription-based website can bring various benefits to your business. When you set about actioning that notion to have a website bearing your business name, the rigid,…
Think Twice Before Using an Image of Unknown Origin
Using an image of unknown origin may not flood the brain with ideas of plagiarism, law suits, or legal topics – such as the Fair Use Act. But it should. Lifting an image for your own use (also known as ‘stealing’) is a dangerous game to play. Here’s why. USA Network’s Suits was pretty great,…
New Content Service From DRPT’s Friendly A.I Bot
If Elon Musk has taught us anything, it’s that human beings are sooooooo 20th century. As a concept, flesh and bone seem out of fashion, whereas microchips remain the real deal. Time’s slow march of murderous T-800s appears to be upon us. Yay! However, rather than washing us down with rapid machine-gun fire, AI Bots…
Online Etiquette: Failure Is Not An Option
Venturing into the online world requires rules. Don’t search for cooking terms in Google (unless you fancy having a heart attack). Don’t engage with James Corden. And, most importantly, conduct yourself with online etiquette. Tone, cadence, humour and brand image – these are the vital ingredients that create delicious, goulash-esque content for your ravenous audience. …
Tread Carefully When Using Wikipedia For Digital Marketing
Trying to utilize Wikipedia as part of your SEO campaign can be risky. You must tread carefully and be 100% sure that your company is notable enough to warrant a Wiki page. As an online resource, Wikipedia reigns with the sort of authority reserved for third-world dictators. And like any tinpot dictator, if you don’t…
Why Core Values Are So Darn Important
Core Value is a term that you may recognize, but what does it actually mean? And how can installing core values make for healthier business? Talking about ‘core values’ may feel like corporate lingo used to butter up your direct debit information, but it’s not actually as sinister as you may think. Core values remain…
The Dangers of Stealing Content and Plagiarism
Have you been ‘reusing’, ‘borrowing’, or blatantly stealing content written by others? You’ve been plagiarising. And you’re in trouble. Plagiarism is an ugly and perverse action that displays a culprit’s true character – lazy, greedy, selfish, and unintelligent. By committing plagiarism, you successfully highlight a lack of professional care, attention, and common decency. It’s effectively…
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