TikTok: Should I Accept The New Kid On The Block?
TikTok is the new kid on the social-media block, but can it benefit your business and marketing? Or is it something to avoid? We take a look. This last year has seen the rise of an unprecedented worldwide issue that has affected millions of people. It’s come from China, but it isn’t COVID-19. While COVID-19…
Why You’d Benefit from a Subscription-Based Website
Opting for a subscription-based website can feel daunting. It goes against the sturdy grain of online comfort. However, you have nothing to fear. Here’s how, when used correctly, a subscription-based website can bring various benefits to your business. When you set about actioning that notion to have a website bearing your business name, the rigid,…
Think Twice Before Using an Image of Unknown Origin
Using an image of unknown origin may not flood the brain with ideas of plagiarism, law suits, or legal topics – such as the Fair Use Act. But it should. Lifting an image for your own use (also known as ‘stealing’) is a dangerous game to play. Here’s why. USA Network’s Suits was pretty great,…
Online Etiquette: Failure Is Not An Option
Venturing into the online world requires rules. Don’t search for cooking terms in Google (unless you fancy having a heart attack). Don’t engage with James Corden. And, most importantly, conduct yourself with online etiquette. Tone, cadence, humour and brand image – these are the vital ingredients that create delicious, goulash-esque content for your ravenous audience. …
Why Core Values Are So Darn Important
Core Value is a term that you may recognize, but what does it actually mean? And how can installing core values make for healthier business? Talking about ‘core values’ may feel like corporate lingo used to butter up your direct debit information, but it’s not actually as sinister as you may think. Core values remain…
The Extreme Benefits Of Using Live Chat On Your Website
Live Chat. Is it worth it? In one word: Yes! What was once a marketing gimmick now holds substantial value for Return on Investment through your website. Here’s the lowdown. You’re interested in a service. You find a business that seems to match. You have questions. You need answers before spending money with the company.…
What Is the Best Way to Maximize the Potential of a Popular Blog Post?
If your blog is proving popular, then there are things you can do to maximize its potential and get people to engage. The best part? You don’t need a coding degree to get results. Have you ever looked at your Google Analytics and noticed that some of your blog posts are getting crazy amounts of…
Help! Why Am I Not Getting Many Opt-Ins for My Lead Magnets and Free Guides?
There are lots of possible reasons why you might be getting a disappointing amount of opt-ins for your lead magnets, free reports, and e-books. And, if you have found this article, chances are you are looking to do something about it. I mean, what’s the point in all those visitors if they don’t convert? Let’s…
How to Build Thanks Pages to Generate Even More Leads
You can build thanks pages to generate even more leads? Absolutely. If you haven’t noticed already, every single page of your website presents an opportunity. However, there’s one type of page that presents some very interesting opportunities yet is frequently overlooked, ignored, neglected, forgotten about, undervalued, disregarded… you get the idea. I’m talking about thank…
Can I Record Videos Instead of Writing Blogs?
Question from a physical therapist: I would like to record my blog posts as videos, is that a good idea? Can I record videos instead of writing blogs? Certainly, this is a great idea and I know several physical therapists who do this regularly! By opting to record videos instead of writing blogs, you can…
