Why Core Values Are So Darn Important
Core Value is a term that you may recognize, but what does it actually mean? And how can installing core values make for healthier business? Talking about ‘core values’ may feel like corporate lingo used to butter up your direct debit information, but it’s not actually as sinister as you may think. Core values remain…
The Extreme Benefits Of Using Live Chat On Your Website
Live Chat. Is it worth it? In one word: Yes! What was once a marketing gimmick now holds substantial value for Return on Investment through your website. Here’s the lowdown. You’re interested in a service. You find a business that seems to match. You have questions. You need answers before spending money with the company.…
Does A High PPC Bounce Rate Affect Organic SEO?
Is your Pay Per Click (PPC) bounce rate higher than Elon Musk (during a live interview)? Don’t panic. It’s not having a detrimental effect on your organic SEO. However, it will affect things in other ways. You may have noticed various knuckle-dragging mouth breathers bemoaning lately about how the COVID-19 vaccine apparently turns you into…
What Is the Best Way to Maximize the Potential of a Popular Blog Post?
If your blog is proving popular, then there are things you can do to maximize its potential and get people to engage. The best part? You don’t need a coding degree to get results. Have you ever looked at your Google Analytics and noticed that some of your blog posts are getting crazy amounts of…
Help! Why Am I Not Getting Many Opt-Ins for My Lead Magnets and Free Guides?
There are lots of possible reasons why you might be getting a disappointing amount of opt-ins for your lead magnets, free reports, and e-books. And, if you have found this article, chances are you are looking to do something about it. I mean, what’s the point in all those visitors if they don’t convert? Let’s…
How to Build Thanks Pages to Generate Even More Leads
You can build thanks pages to generate even more leads? Absolutely. If you haven’t noticed already, every single page of your website presents an opportunity. However, there’s one type of page that presents some very interesting opportunities yet is frequently overlooked, ignored, neglected, forgotten about, undervalued, disregarded… you get the idea. I’m talking about thank…
Building Trust With Website Visitors to Increase Engagement
How do you build professional trust through a webpage? I’m going to mention Google Analytics, “bounce rate” and “average session duration” but I’m deliberately going to avoid mentioning any specific numbers or even any ballpark figures. Sure, you can infer lots of things from your website traffic data but your numbers are YOUR numbers and…
5 Ways Your Physical Therapy Website is Losing Leads (and How to Fix them)
I’ve been carrying out free website audits, checking the potential to generate leads for members of Paul Gough’s Cash Club and 4% Club for several years now and I’m sure it won’t surprise you to know that I see the same problems on many of the websites I look at. So in this article I’m…
How to Promote Telehealth on Your Website
Telehealth, Virtual PT, Telerehab, Digital PT, Remote PT… whatever you want to call it, it’s the service that most physical therapists never wanted to offer until March of this year when suddenly everything changed and everyone was scrambling to figure out what to do in order to keep revenue coming into their businesses. Businesses that…
