Episode 3 – Pricing
It’s harder to convert colder leads, we all know that. But what exactly is it that makes a cold lead more of a challenge to convert and where does pricing fit into this? In this episode Flemming explores the way that a shift from reliance on word-of-mouth referrals can introduce doubt about the pricing of…
Episode 1 – Eat That Frog!
It’s not like Flemming didn’t have plenty to do on this momentous day, he definitely did, but what he has learned through experience is if he doesn’t tackle the biggest task / challenge first – if he gets all the other less important things out of the way before he start the big important one…
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