It’s harder to convert colder leads, we all know that. But what exactly is it that makes a cold lead more of a challenge to convert and where does pricing fit into this?
In this episode Flemming explores the way that a shift from reliance on word-of-mouth referrals can introduce doubt about the pricing of your services – not just to your prospects, but into your own mind!
In order to be able to invest enough into your marketing you need to be charging enough for your services. So how do you charge more if your maketing isn’t attracting the right kind of leads?
drpt
Latest posts by drpt (see all)
- Episode 3 – Pricing - 5th August 2021
- Episode 1 – Eat That Frog! - 25th June 2021
