Think You Know Google Ads? These myths might be costing you more than you think.
If you’ve been on the fence about using Google Ads to grow your business, chances are you’ve heard (or believed) some of these common myths. And while it’s smart to be cautious with your marketing budget, it’s even smarter to separate fact from fiction.
Let’s bust some of the biggest myths that might be holding you back — and show you what Google Ads can really do for your business.
Myth #1: “Hiring a Google Ads agency costs too much to justify.”
Truth: A good agency doesn’t cost you money — it makes you money.
If you’ve ever tried running Google Ads yourself and felt like you were just feeding the algorithm with no return, you’re not alone. But the real cost isn’t in hiring an expert — it’s in wasting months (and thousands of dollars) trying to DIY your way to results while competitors scoop up the clients you want.
A well-managed campaign will pay for itself many times over — and do it faster, more efficiently, and with far less stress.
Myth #2: “We already tried it and it doesn’t work.”
Truth: One failed campaign doesn’t mean Google Ads doesn’t work — it means the strategy didn’t.
Ads that don’t convert are usually missing the mark with targeting, messaging, landing pages, or keyword selection. That’s fixable. Google Ads is a powerful tool — but like any tool, it needs to be used correctly.
Myth #3: “People don’t actually click on ads.”
Truth: They do — by the billions.
Google makes over $200 billion a year from ad clicks. The top 3 ad results often get more clicks than the first organic listing. The key is to show up for the right keywords, with the right message, at the right time.
Myth #4: “SEO is better — we just need to rank higher.”
Truth: SEO is valuable, but slow. Google Ads is your shortcut to the top.
SEO takes time, consistency, and patience — and even then, results aren’t guaranteed. Google Ads gets you immediate visibility, lets you test and refine your message, and drives leads while you build your long-term SEO presence.
Myth #5: “We don’t need ads — we rely on word of mouth.”
Truth: Referrals are great — but they’re not scalable.
If your business relies solely on word of mouth, you’re at the mercy of other people’s schedules. Google Ads gives you predictable lead flow so you’re not sitting around waiting for the phone to ring.
Myth #6: “We’ll start ads when everything else is perfect.”
Truth: Waiting for the perfect moment often means never starting at all.
You don’t need the perfect website, perfect funnel, or perfect brand to begin. In fact, ads are one of the fastest ways to test and refine your marketing — with real-time data instead of guesswork.
Myth #7: “We’ll just boost posts or use social ads instead.”
Truth: Social ads interrupt. Google Ads respond to intent.
When someone types in “back pain relief near me” or “chiropractor in [your city],” they’re ready to act. Google Ads lets you show up at the exact moment someone is looking. That’s why Google leads often convert better — they’re not passive scroll-stoppers, they’re buyers.
Final Thought
If you’ve held back from trying Google Ads because of myths like these, you’re not alone. But the truth is: Google Ads can be one of the most profitable and scalable ways to grow your business — when it’s done right.
Want to see what’s possible for your clinic or wellness business?
👉 Request a free Google Ads review and we’ll show you how to turn clicks into clients — without wasting money or guessing what works.
Get a Free Review or drop us an email to get started.
Flemming Arnott
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