Why You’d Benefit from a Subscription-Based Website
Opting for a subscription-based website can feel daunting. It goes against the sturdy grain of online comfort. However, you have nothing to fear. Here’s how, when used correctly, a subscription-based website can bring various benefits to your business. When you set about actioning that notion to have a website bearing your business name, the rigid,…
Want More Revenue? How Better Copy Generates Better Business
It’s easy to forget that better copy generates more business. By focusing on user experience and making your website aesthetically pleasing, quality of content can often slip. Looking to gain more clients? Content is king! Here’s why… No doubt you already know that a website is one of the best ways to generate leads. Yet,…
How to Add Subtitles or Captions to Videos
UPDATE MARCH 2024: While the information in this article is still relevant and informative, I found a fantastic short cut to adding subtitles: It’s called ‘Submagic’ and uses AI tech to add amazing subtitles with virtually zero effort! Click here for a free trial of Submagic >> Before I explain HOW you can add subtitles…
Live Chat Greetings and Triggers – What Are They and Why You Absolutely NEED to Use Them!
Whenever I talk to PTs about adding live chat to their websites I always recommend that they set up at least one greeting. Before I explain more, let me just say that if you’re NOT using live chat on your website then you really should be! I do appreciate that for some – particularly solo…
If You Are NOT Using This On Your Website You Could Be Losing $$$ Every Month!
Offering your website visitors multiple ways to engage with you is essential, otherwise you are most likely missing opportunities to help people (and to acquire new patients). Perhaps your website is loaded with calls-to-action and easy-to-fill-out forms? Maybe it’s simple for people to call you with a single click? Great! But guess what? Some people…
Facebook Retargeting + Direct Response Website = Results!
So you’re running an ad on Facebook offering a free report – you have a beautiful landing page set up using Leadpages and you’re checking daily to see how many views the page has had and how many opt-ins. And you’re disappointed (and frustrated) that people are clicking your ad, visiting your landing page but not…
Video Tutorial: How To Add A Leadpages Leadbox To Your Website
Whether your website is built with WordPress, Wix, Weebly, Squarespace or is a custom HTML site, this tutorial will show you how to easily add a Leadbox…
Get Marketing To The 30% (Not The 3%)
There are several companies that specialize in building websites for Physical Therapists – I’m sure you’re aware of them. You are quite possibly comparing their products when trying to decide who to trust to build your next website. Go ahead and compare, they all list tons of things that they include in their packages, they all seem…
What To Do If You Already Have a PT Website That You’re Happy With
“I already have a website that I’m happy with but I want it to be more Direct Response“. This is a phrase I’ve heard quite often from members of Paul’s VIP Inner Cirlcle. And it comes as no surprise to me – most of you already have a website, unless you’re just starting out in your…
