What is Google MUM?

Google is now your mother. Eh? What? Well, that’s what their new algorithm would leave you thinking. It’s time to get your head around Google MUM. But first, a little bit of history and why Google MUM is so important… Google itself is something that has been a household name for approaching a quarter of…

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Can PR And SEO Combine For The Ultimate Online Marketing Strategy?

What on earth does PR have to do with SEO?  When staring down the contemporary barrel towards a 12-bore cartridge bearing two acronyms, trying to contemplate this question can feel challenging. PR and SEO. Digital marketing loves a good acronym, yet these two – when combined – make quite a tasty recipe for success. We…

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People Say That SEO Is No Longer Relevant – Is SEO Dying?

Is SEO dying? Some people think that SEO is already dead, but they couldn’t be more wrong. Oh boy, are they wrong. Search Engine Optimization remains one of those fascinating internet mediums that means absolutely everything yet, simultaneously, nothing to most of us. Google can’t be that complicated, surely? I mean, it’s a white page…

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TikTok: Should I Accept The New Kid On The Block?

TikTok is the new kid on the social-media block, but can it benefit your business and marketing? Or is it something to avoid? We take a look.  This last year has seen the rise of an unprecedented worldwide issue that has affected millions of people. It’s come from China, but it isn’t COVID-19. While COVID-19…

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Think Twice Before Using an Image of Unknown Origin

Using an image of unknown origin may not flood the brain with ideas of plagiarism, law suits, or legal topics – such as the Fair Use Act. But it should. Lifting an image for your own use (also known as ‘stealing’) is a dangerous game to play. Here’s why.  USA Network’s Suits was pretty great,…

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Online Etiquette: Failure Is Not An Option

Venturing into the online world requires rules. Don’t search for cooking terms in Google (unless you fancy having a heart attack). Don’t engage with James Corden. And, most importantly, conduct yourself with online etiquette.  Tone, cadence, humour and brand image – these are the vital ingredients that create delicious, goulash-esque content for your ravenous audience. …

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