Case Study: How PRO Therapy Turned July 2025 Into Their Best Month Ever

31st July 2025

Summer is often a quieter season for physical therapy clinics. With patients away on vacation and families enjoying the sunshine, many practices brace for a seasonal slowdown. But this year, PRO Therapy in Minnesota turned that trend on its head—achieving their highest new patient numbers ever in July! 🔥

Record-Breaking Growth in July

In July, PRO Therapy welcomed 85 new patients, with 44 attributed directly to Google Ads and 6 specifically seeking shockwave therapy. August is already off to a strong start with 17 new patients, 10 of whom came from Google.

Liz, the clinic’s co-owner, said:

“This is the greatest traction we’ve ever had. July to date is the best month we will have had in our business. This is the greatest consistency we’ve ever had month over month (over month…).”

What’s Driving the Results?

A big contributor to their success has been their marketing system—a combination of a high-converting website, Google Ads, and lead management tools that help ensure every inquiry is followed up quickly.

Real Revenue Impact

Most of PRO Therapy’s patients are covered by insurance, with an average lifetime value of $1,100 per patient (based on reimbursement rates and typical plan of care, not including higher-value cash-pay patients).

In July, they acquired 85 new patients, representing a total long-term value of $93,500 (85 × $1,100). Against an investment of roughly $5,000 in total digital marketing (including Google Ads and other efforts), this projects to a return of nearly 1,770% ROI.

A Note From the Owner

“We thank you immensely for your continued focus and dedication to the business. We cannot thank you enough for being open to our feedback and applying it in a way that translates. It’s good to be home.”

Could This Be You?

We’re currently looking to take on one or two more clinics like PRO Therapy who are ready to grow. If you’re serious about generating more leads, converting more patients, and building a consistent stream of revenue month after month, let’s talk.

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Flemming Arnott

Flemming Arnott

Flemming helps health and wellness business owners around the world fill their schedules by building websites that educate, build trust, and consistently generate high-quality leads. With over 25 years of experience—and more than a decade working almost exclusively with healthcare clinics—he’s become the go-to expert for practice owners who want to grow independently of doctor referrals, prioritize patient experience, and thrive in today’s changing healthcare landscape.
About The Author

Flemming Arnott

Flemming helps health and wellness business owners around the world fill their schedules by building websites that educate, build trust, and consistently generate high-quality leads. With over 25 years of experience—and more than a decade working almost exclusively with healthcare clinics—he’s become the go-to expert for practice owners who want to grow independently of doctor referrals, prioritize patient experience, and thrive in today’s changing healthcare landscape.